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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley Bentayga interior teased in new video

The Bentley Bentayga is growing ever closer to launch, and we already have a pretty good idea of what the production version looks like. Now, Bentley is giving us a surprisingly detailed tour of the super-luxurious crossover's interior in a new video. The clip focuses on some of the plush CUV's tech and does so by actually showing it off in the cabin. We get a good view of the center console that includes a gearshift with the Brit brand's emblem on top, two cupholders and a rotary dial to switch between multiple driving modes. There are also some close-up shots of the Bentayga's instrument cluster with large, round dials for the speedometer and tachometer. Between them is a digital display that's teased here for the night vision system and later for the navigation duties. In front of the driver, a head-up display projects the nav and speed info, as well. For now, this is a pretty good idea of what to expect from the inside of the Bentayga. The crossover will be fully revealed later this year and will go on sale in 2016 with prices for some of them even above the Mulsanne. It'll ride on a platform shared with the latest Audi Q7, but the powertrain lineup will include a W12 at launch. A diesel V8 and plug-in hybrid version will likely join the range later.

Win an SUV 2022 | The best giveaways of the week

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