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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

2013 Bentley Continental GTC V8

Despite having a rich history of creating comfortable cars for the chauffeured elite, Bentley has also had an edge on performance that its former compadres at Rolls-Royce could not come close to. Because while the Rollers may have been the better cars to be driven in (and some would argue, they still are), the Bentleys were better to drive.
That's still true to this day, where the company, now situated under the umbrella of the Volkswagen Group, still offers all the same luxury and refinement as before, but it also includes even better drivability than before. Nowhere is this more evident than in the Continental range, where a full line of turbocharged 12-cylinder and Speed models are on offer, to say nothing of older Supersports models that were offered and the company's newest venture into the world of racing, the GT3.
But below the Speed cars and the other W12 cruisers, Bentley now offers eight-cylinder power in its Continental range. And despite this more focused approach to offering something a bit more frugal and efficient, it still has quite the focus on driver involvement. We recently spent a week under the summer sun in this droptop V8 GTC to experience just that.

Luc Donckerwolke named Director of Design for Bentley

Bentley has announced Luc Donckerwolke will take over as the automaker's Director of Design. Donckerwolke started with Volkswagen in 1992 as a designer for Audi. Since then, he's worked with Škoda, Lamborghini and Seat in various design roles. His resume includes helping sketch out both the Lamborghini Murciélago and Gallardo among other notable models.
The designer steps into the vacancy left by Dirk van Braeckel, who has moved on to work with Volkswagen Group design under Walter de Silva.
As you may recall, van Braeckel is responsible for a number of Bentley's most successful models, including both the Continental GT and the Mulsanne. He joined the ultra luxury automaker in 1999. You can take a look at the official announcement below for more information.