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Every Bentley Continental GT No. 9 Edition has Le Mans history built into its interior

Bentley is amidst a year-long celebration of its 100th birthday, and part of the festivities is the reveal of the "ultimate collector's version" of the new Continental GT. The Number 9 Edition by Mulliner is a highly customized tribute to Sir Henry Ralph Stanley 'Tim' Birkin and his "Blower" Bentley and includes a Le Mans artifact that gives the car an unattainable rarity. As seen in the photos, this Continental GT wears its name on its nose. The large 9 in the grille is a nod to the No. 9 4.5-liter Blower Bentley that Birkin raced at the 1930 Le Mans 24 Hours. What Bentley claims to be the iconic Bentley racer of the pre-war era had a supercharger that upped power from 110 brake horsepower to 175. Now, in 2019, part of that racecar will be in each of the 100 No. 9 Edition cars. Those familiar with the new Continental GT remember it features a "rotating display" within its dashboard. It can flip between a smooth piece of trim to the infotainment screen to an assembly of three dials and/or gauges. On the No. 9 Edition, the center gauge on the rotating display has a visible piece of the wooden seat from the 1930 Le Mans car. It can be seen at the 1:30 mark in the video below. It is just one piece of the custom interior that also features turned aluminum trim, and a British Jaeger clock face inspired by the Blower's original dials. Customers have the choice between Cumbrian Green or Beluga leather, which Bentley says have increased gloss levels. The seat headrests and the door panels have been debossed with Bentley's "B" logo, and the door sill plates have plaques marking, "1 of 100." A final touch of elegance is the 18-karat gold plating on the vent pull knobs. The No. 9 Edition comes in two colors: Viridian Green or Beluga Black. The 21-inch 10-spoke wheels can be ordered with color match, and several specialty badges have been added to the car, including "1919 to 2019" centenary badges that are seen on every Bentley built in 2019. The No. 9 comes standard with the Continental GT's Black Line package and the carbon bodykit package. Bentley made no mention of price, but considering only 100 will be built, they're likely already accounted for. The No. 9 Edition will make its public debut at the Geneva Motor Show. Featured Gallery Bentley Continental GT No. 9 Edition by Mulliner News Source: Bentley Geneva Motor Show Bentley Coupe Luxury Performance limited edition Mulliner

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2017 Bentley Mulsanne defines the latest in handcrafted luxury

It takes 144 craftsmen roughly 399 hours to build a Bentley Mulsanne. In today's world of automation and just-in-time parts delivery, such statistics sound ridiculous. But this old-school approach to vehicle assembly earns this beast its status as Bentley's flagship. It takes about a third of that time to assemble a Continental GT, for instance, which is one reason the Mulsanne is so expensive. It's also why Bentley moves more than five Continental models for every Mulsanne it sells. Bentley has a brand-new crown jewel coming soon to dealerships as a 2017 model, and it will debut next week at the 2016 Geneva Motor Show. An Extended Wheelbase version joins the base Mulsanne and the Speed, pushing the lineup to three for the first time. Although Bentley officials take pride in the fact they are the largest producer of 12-cylinder engines in the world, the Mulsanne continues to soldier forth with the long-serving 6.75-liter V8. While this L-Series engine traces its roots all the way back to 1959, as evidenced by its cam-in-block overhead-valve design, it's been fully modernized with electronic controls and twin turbochargers. The result is 505 horsepower and 752 pound-feet of torque (or 530 hp and 811 lb-ft in the Speed), routed through a ZF eight-speed automatic transmission to the rear wheels. This is the same engine that has powered flagship Bentleys since 2010, and it's effortlessly capable of pushing the Mulsanne from 0-60 in 5.1 seconds and all the way up to a top speed of 184 miles per hour. The upgraded Mulsanne Speed improves those figures to 4.8 seconds and 190 mph. That's plenty of performance for this kind of vehicle, weighing as it does nearly 6,000 pounds. With that kind of power and heft, a solid chassis is a must. Active engine mounts join new suspension bushings for 2017, and the air suspension system has been updated. Continuous Damping Control and a Drive Dynamics Control System with three factory and one custom setting are standard. Also new are tires codeveloped with Dunlop that have foam-filled cavities to reduce interior cabin noise. Where the styling of the outgoing Mulsanne is smooth and stately, the new one is more angular and modern. At the front, the traditional upright grille remains, but it's over three inches wider than before, and is slatted with vertical vanes in polished stainless steel that are meant to recall Bentley classics from the 1930s.