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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

The next Bentley Mulsanne could go all-electric

How many Bentleys are sold in China, anyway?* That's a question worth asking after the company said it will consider switching the powertrain of its uber-luxe sedan Mulsanne to all-electric from its current gas-guzzling V8 setup. Such a switch would be in the name of adhering to stricter greenhouse-gas emissions limits, especially in countries like China. Bentley executive Hans Holzgartner told Autocar that the company may soon have problems selling a V8-powered Mulsanne in China because government regulators are attempting to push for more zero-emissions vehicles to combat smog problems in the country's largest cities. Oddly, Holzgartner said an electric powertrain is "better suited" to heavier luxury cars than lighter sports cars because of an electric motor's smooth, instant delivery of torque. With the Mulsanne already priced north of $300,000 in the US, passing on the costs of such a huge battery pack will probably be less of an issue than for more typically-priced models. Of course, there would be a ton (almost literally) of battery cells involved. The Mulsanne tips the scales at almost 6,000 pounds, or almost twice the weight of a Nissan Leaf and about 25 percent more than a Tesla Model S. For those curious how the one-percenters live, take a look at Autoblog's recent drive of a Mulsanne Speed. Since this is just being studied at this point, it's possible the next Mulsanne could get a battery-electric or plug-in hybrid version for certain markets, while others would retain a gas engine or offer a choice. Assuming it keeps the gas option, the next Mulsanne will reportedly to switch to a twelve-cylinder engine, likely a version of the Volkswagen Group's W12. As for green cred, let's just say the Mulsanne's couldn't be much worse. Earlier this year, the Mulsanne showed up on the American Council for an Energy-Efficient Economy's (ACEEE) annual list of "meanest" vehicles when it came to environmental sustainability. The Bentley was rated the fourth-meanest vehicle sold in the US, following the Mercedes-Benz G65 AMG, the Chevrolet G2500 Express/GMC Savana, and the Mercedes-Benz G63 AMG. The EPA rates the Mulsanne's fuel efficiency at an absolutely gasoline-swilling 13 miles per gallon combined. * If you're curious, Bentley sold 1,615 cars in China last year. Related Video: Featured Gallery 2017 Bentley Mulsanne: First Drive View 24 Photos News Source: Autocar via Hybrid CarsImage Credit: Drew Phillips Green Bentley Electric

Autoblog Minute: Frankfurt Motor Show recap

We check in with Autoblog staffers in Germany for a recap of the biggest reveals from the 2015 Frankfurt Motor Show. Autoblog's Adam Morath reports on this edition of Autoblog Minute with commentary from senior editor, Greg Migliore. Show full video transcript text [00:00:00] As the doors of the Frankfurt Motor Show open to the world's press we venture across the Atlantic for a front row seat to all the action. I'm Adam Morath and this is your Autoblog Minute. The fall auto show season kicks off this week and Germany is set to play host. We're expecting plenty of big vehicle reveals and industry news to come out of Frankfurt. [00:00:30] [Greg Migliore Interview] [00:01:00] Be sure to check in with Autoblog for tons of great photos, video and editorial coverage on all things Frankfurt. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Frankfurt Motor Show Bentley Jaguar Mercedes-Benz SUV Concept Cars Electric Autoblog Minute Videos Original Video