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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Inkas reveals armored Bentley Bentayga for risky VIPs

Inkas Armored Vehicle Manufacturing has unveiled what it is billing as the first commercially available armored Bentley Bentayga, a week after we saw the armored X5 Protection VR6 straight from BMW. It can be equipped with up to level B6 protection, so it can withstand shots from a 7.62 mm round fired from an assault rifle. The first example has already been purchased for approximately $500,000.  Inkas, which is based in Toronto, lists armoring services for a number of different vehicles including the Toyota Camry, Mercedes-Benz G-Class, or even Ford Transit vans. And now, it offers a service for Bentley's luxurious and performance-minded Bentayga SUV.  Inkas offers two routes for its customers. An interested consumer can bring a car in and have it outfitted exactly the way he or she wants. Or, the customer can tell Inkas what he or she is looking for, and Inkas will source and build the entire project, including finding the right vehicle. For the Bentayga, specifically, armor options start at $130,000, and fully sourced projects can range into the hundreds of thousands of dollars, as previously noted.  Standard armor for each project includes a safety shell for passengers, multi-layer bullet-resistant glass, battery and ECU protection, reinforced door hinges, a reinforced suspension, and run-flat tires. Inkas says the B6 level of armor is meant to stop armor piercing rounds, but it could also protect from grenade blasts.  Inkas also offers the options to equip the Bentayga with a lightweight armor package, a PA system, heavy duty brakes, emergency lights, a fire supression system, and heavy duty wheels. We imagine most orders tick all the boxes.  Take a look inside the world's first bulletproof Bentley Bentayga made by INKAS® Armored Vehicle Manufacturing #bulletproof #bentley #bentayga #wolrdfirst #inkas #armored pic.twitter.com/rmrsXK7Nyv — INKAS Vehicles (@inkasvehicles) August 28, 2019

Bentley Mulsanne Le Mans Limited Edition celebrates in patrician hues

Bentley has made good on its promise to show off its Mulsanne Le Mans Limited Edition here at Pebble Beach, and the good news is that the thing is a far less aggressively green than we'd been led to believe. In fact, the verdant Mulsanne looks downright proper when parked with Bentley historics as context.
The Limited Edition car is meant to celebrate both the 90th Anniversary of Le Mans itself, as well as ten years since Bentley took home the hardware with its Speed 8 racer. By "celebrate" we of course mean that this Mulsanne gets diamond quilted leather all over its lavish cabin, has sportier than normal steering and suspension tuning and is likely to offer a meaty exhaust growl via its "Quad Effect" tailpipe ends. A set of dark-finish wheels really pull the look together.
Of course, as we've brought you the details of the Mulsanne Le Mans Limited Edition already, you knew all of that. Relax your brain and just look at the pretty pictures above.