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Bentley to retire aging 6.75-liter V8 with current Mulsanne

The massive 6.75-liter V8 in the Bentley Mulsanne is one of the oldest engines still in production. But it may not be around for much longer. According to Car and Driver, Bentley intends to finally put the big old pushrod V8 to pasture once the current Mulsanne is phased out, thus putting an end to a saga that goes back some 57 years. Powerful as it may be, ever-stricter exhaust emissions and fuel-consumption regulations will see that the L Series V8, originally introduced way back in 1957, doesn't stay in production forever. Whenever the Mulsanne is replaced, it will reportedly get a brand-new twelve-cylinder engine. Bentley is currently the world's largest producer of dozen-pot powerplants. Production of the British automaker's 6.0-liter twin-turbo W12 far outpaces anything from Rolls-Royce, Mercedes-Benz, BMW, Ferrari, or Lamborghini. Over the decades since its introduction, Bentley's long-serving V8 has gone from making an "adequate" amount of power and torque to an impressive 530 horsepower and a positively massive 811 pound-feet (with the help of a couple of turbochargers). Its eventual discontinuation wouldn't be the first attempt on the life of the 6.75-liter engine. When BMW briefly took control of both Rolls and Bentley, it replaced the big engine by a smaller 4.4-liter V8. Customer demand led Bentley to bring the old engine back. It will likely be some time before we get details of Bentley's next powerplant. Models like the Mulsanne and Rolls-Royce Phantom tend to stick around for a long time, and the latest version of Bentley's flagship was just released earlier this year. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.