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Bentley shifting W12 engine production to UK

Who would you think would be the largest producer of 12-cylinder engines in the world? Mercedes? BMW? Ferrari? Think again: as you might have guessed from the headline, it's Bentley. The thing is that, while all Bentley automobiles are manufactured in the UK, its engines aren't: while the 6.75-liter V8 in the Mulsanne is made at home, the innovative 6.0-liter twin-turbo W12 engine in Continental models so equipped (like the newer 4.0-liter twin-turbo V8) is shipped in from Germany. But that won't be the case any longer.
Bentley has just announced that production of the W12 engine is moving to its home base in Crewe by the end of this year. The shift in production (which follows the migration of the Flying Spur from Dresden to Crewe in 2007) will create 100 jobs in the UK - a country which employs some 142,000 workers in the automotive sector - and produce as many as 9,000 engines per year. That in and of itself would account for the vast majority of the 10,000-plus cars Bentley made last year, but will also make Bentley an exporter of engines for the first time in its history.
Right there at the factory, Bentley will fit the engines into twelve-cylinder versions of the Continental GT, GTC and Flying Spur, and send some back to Germany for use in the Audi A8. Applications within the Volkswagen brand itself like the Phaeton and Touareg no longer use the W12 engine, but could conceivably use it again in the future - they'll just have to bring them in from England is all.

2019 Bentley Continental GT gets stunning new looks but keeps its W12 engine

The Continental GT is an incredibly important model for Bentley, having kicked off the British luxury brand's current resurgence. To wit, in 2003, the year the Continental GT was introduced, Bentley sold around a thousand vehicles. Just a decade later, Bentley was selling 10 times that many cars. You can be sure that the automaker doesn't want that explosive growth to slow down, and the new 2019 Continental GT you see here looks certain to keep customers flowing into Bentley dealerships for the foreseeable future. If you were expecting lots of technology in this new Continental, you'll find it front and center in the cockpit. There's a fully digital dash that mimics conventional gauges on either side of a configurable screen, but the real showstopper is the 12.3-inch Rotating Display. When the car is turned off, the infotainment screen spins to hide behind a wooden veneer – just a small part of the 107 square feet of wood inside – but that's not its only trick. In addition to the LCD screen, there's a third mode festooned with a temperature gauge, compass, and chronometer. The rest of the cabin is suitably opulent. There's diamond-stitched leather, a watch-like machined finish called Cotes de Geneve, diamond knurling, and bronze inserts in between the primary controls. 20-way power adjustable seats are heated, cooled, and massaging, and in-seat Active Bass Transducers are optional. A 6.0-liter W12 engine sends 626 horsepower and 664 pound-feet of torque to all four wheels through an eight-speed automatic transmission. The run to 60 takes just 3.6 seconds, and the top speed is listed at 207 miles per hour. If you were expecting some sort of electrification, you'll have to look elsewhere. A 48-volt electronics system with actuators to help keep the big coupe planted during corners is borrowed from corporate cousins Audi, as do LED Matrix headlights. We'll see the 2019 Continental GT in person at the Frankfurt Motor Show. Pricing has yet to be announced, but we'd expect it to be slightly higher than the $200,000 asking price of the current model. Featured Gallery 2019 Bentley Continental GT View 28 Photos Frankfurt Motor Show Bentley Coupe Luxury Performance

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.