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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Cheap shots in the 'cheap' Bentley: What can you get away with in a Flying Spur V8?

You know the feeling when you think you've finished something brilliant, then you sit down and take a look at it with fresh eyes and realize that, not only is it crap, but it was never really a good idea in the first place? That was me, a couple of weeks ago, as I was looking through the footage I shot while driving the 2021 Bentley Flying Spur V8. Yes, after seeing reactions to the car on social media, I actually thought it would be funny to do a tongue-in-cheek bit where I suggested that Bentley provide owners with a feature designed to help keep "poor" people away. It was a half-baked idea, conceived to be lighthearted and in a vague nod to British humor. The point was not to make fun of anybody's financial situation (except my own, in a round-about self-deprecating way), but the product turned out a bit, well, cringe-inducing. Out of selfish desire not to lose the work that went into it (or another opportunity to talk about this gorgeous car), I decided to repurpose it with some help from "Dr." Byron. As you can see, he's doing house calls now.  I've been reviewing cars for more than a decade now, and even with that much time under my belt, I can still count on my hands the number of truly remarkable cars I've had the chance to drive. This Flying Spur stands out as the most expensive, the most exclusive, and, well, pretty much just the most car I've ever experienced. As I alluded to in my initial write-up, this is the kind of car that causes somebody like me — a person of comfortably modest means — to rethink even the most fundamental aspects of an otherwise conventional road trip.  Over the years, I've had people compliment, degrade and otherwise question my life choices based on cars I barely put 100 miles on. It's part of the gig. I was once rather directly approached and asked for money while gassing up a 2012 Porsche Cayman; no "hello," no preamble, no sugar-coating. Just, "Can I have some money?" So no, that tweet didn't actually make me self-conscious about cruising around in such a valuable and exclusive automobile, but the mere act of driving it did, and the discomfort was even further juiced by my knowledge that what I was driving wasn't even the "expensive" Flying Spur. I found myself wanting to tell people, "Look, you really shouldn't be that impressed. This is the cheap one." The question follows thusly: What is a cheap Bentley, and why does it need to exist?

Queen Elizabeth II was a longtime automotive enthusiast

Since driver's licenses, license plates, and passports were issued in her own name, Queen Elizabeth II didn't need them to drive and travel. She started combining the two just before she turned 19, joining the Auxiliary Territorial Service (ATS) transport division in 1945 for vehicle mechanic training. She wanted to help the British effort during World War II and would drive an ambulance — one that, theoretically, she could also fix if it broke down. The war ended before she graduated as an Honorary Junior Commander, the other ATS members dubbing her Princess Auto Mechanic. We donÂ’t know if she got under the hoods of the many official state vehicles and the far more numerous unofficial fleet in the royal garages, but she was still driving herself around England as late as this year. Here is a tiny selection of royal conveyances used during her 70-year reign. Gold State Coach (1762) True, she never drove this one, but a tour of every royal garage should start with the coach. King George III commissioned Samuel Butler to build it in 1760. Butler spent two years on the gilded carriage 24 feet long and more than 12 feet high. The quarters are suspended from the frame by leather straps, so occupants get tossed about even during a slow stroll, which is as fast as the eight Windsor Gray horses can pull it. It wasnÂ’t until the 1900s that King George VI rubberized the wooden wheels. Word is the queen didnÂ’t like it.   1953 Land Rover Series 1 Land Rover gave Queen ElizabethÂ’s father, King George VI, the 100th example of the 80 Series off the line in 1948. She picked up the Landie habit for herself five years later, when a 1953 Series 1 with a custom 86-inch wheelbase was part of the fleet used for her six-month tour of the Commonwealth in 1953 and 1954. That Land Rover became Ceremonial Vehicle State IV. The models above were built in Australia in 1958 as near copies of the Commonwealth tour vehicle, when Australia decided it wanted six identical versions for royal service. ItÂ’s thought the royal family went through around 30 Land Rover Series cars and Defenders since then, and many of the most common photos of her have her posing in or near one, especially the 2002 Defender built just for her. The royal family isnÂ’t finished with them, either: A current Defender 110 served as a luggage hauler for family members headed to Balmoral Castle during the queenÂ’s final days.