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Bentley and Skoda capitalize on the coronation

Most likely, King Charles won’t be riding in a Czech-made Skoda this weekend when he is crowned king of England, even though the car company has introduced a Coronation Edition in a “Royal Green” color “in honor of the Coronation.” However, should they ride to the fancy investiture at Westminster Abbey in a home-grown Bentley, the royal tushes of he and Queen Camilla may be resting on bespoke, handcrafted “cabin cushions” created by BentleyÂ’s “Dream Factory” to celebrate the occasion (not likely, since the royal couple is expected to travel in the 260-year-old Gold State Coach). The upcoming, day-long event has inspired lots of tchotchkes of course — chocolate Charleses, crowns for dogs, Lego kings — as well as an outpouring of affection by the public and commercial opportunities to sell them things royalty-related. On the matter of the new KingÂ’s rear end, the Bentley cushions are described as being quite fabulous. It took craftsmen three days to embroider them with the special “Coronation Emblem,” which consists, according to the firm, "of two separate thread colours ... three different colourways of the emblem were used, to contrast the individually-selected hides for different colours of cushions to match the interiors of the Bentleys that will use them." The colors of the cushions include Cricketball and Cumbrian Green, accented by piping of Beluga, Porpoise, Newmarket Tan and Imperial Blue respectively. Should they require more modern transportation, a fleet of Bentleys will be on hand for special guests.  Regarding the Skodas, the Royal Green color will be available to order by commoners as well as by the royal couple, available on selected Superb, Kodiaq and Octavia models in the UK.

Bentley confirms SUV for 2016

It looks like the addition of a Royal Baby isn't the only big news coming out of the UK this week. Bentley has ended all of the will they/won't they speculation by confirming today that it will produce an SUV. Earmarked to go on sale in 2016, the as-yet unnamed Bentley SUV will help create an extra 1,000 jobs in the UK.
While no concrete details have been released, Bentley says that it will be the "most luxurious and most powerful SUV" on the market. Past rumors have indicated that the SUV could look completely different from the 2012 EXP 9 F Concept shown above, be renamed the Falcon and offer options like a plug-in hybrid version and three-row seating. To prepare for a fourth model in its lineup, Bentley will be investing 800 million British pounds (around $1.2 billion USD) into its Crewe headquarters and production lines over the next three years. Scroll down for Bentley's press release officially confirming the new SUV.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.