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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Audi CEO's Dieselgate arrest threatens fragile truce among VW stakeholders

FRANKFURT — The arrest and detention of Audi's chief executive forces Volkswagen Group's competing stakeholders to renegotiate the delicate balance of power that has helped keep Audi CEO Rupert Stadler in office. Volkswagen's directors are discussing how to run Audi, its most profitable division, following the arrest of the brand's long-time boss on Monday as part of Germany's investigations into the carmaker's emissions cheating scandal. The supervisory board of Audi, meanwhile, has suspended Stadler and appointed Dutchman Bram Schot as an interim replacement, a source familiar with the matter said on Tuesday. Schot joined the Volkswagen Group in 2011 after having worked as president and CEO of Mercedes-Benz Italia. He has been Audi's board member for sales and marketing since last September. The discussions risk reigniting tensions among VW's controlling Piech and Porsche families, its powerful labor representatives and its home region of Lower Saxony. VW has insisted the development of illegal software, also known as "defeat devices," installed in millions of cars was the work of low-level employees, and that no management board members were involved. U.S. prosecutors have challenged this by indicting VW's former chief executive Martin Winterkorn. Stadler's arrest raises further questions. Audi and VW said on Monday that Stadler was presumed innocent unless proved otherwise. Munich prosecutors detained Stadler to prevent him from obstructing a probe into Audi's emissions cheating, they said on Monday. Stadler is being investigated for suspected fraud and false advertising. Here are the main factors deciding the fate of Audi. Background: Audi's role in Dieselgate Volkswagen Group was plunged into crisis in 2015 after U.S. regulators found Europe's biggest carmaker had equipped cars with software to cheat emissions tests on diesel engines. The technique of using software to detect a pollution test procedure, and to increase the effectiveness of emissions filters to mask pollution levels only during tests, was first developed at Audi. "In designing the defeat device, VW engineers borrowed the original concept of the dual-mode, emissions cycle-beating software from Audi," VW said in its plea agreement with U.S. authorities in January 2017, in which the company agreed to pay a $4.3 billion fine to reach a settlement with U.S. regulators.

A faster Bentley Bentayga Speed is coming

With 600 horsepower on tap, the Bentley Bentayga already claims the mantle as the fastest, most powerful SUV on the market. The latest reports indicate that there's an even faster, more powerful version in the works. After speaking with Bentley CEO Wolfgang Durheimer at the Beijing Motor Show this week, Auto Express reports that a Bentayga Speed is on the way. "If you're asking whether there would be Speed versions of the Bentayga eventually," said Durheimer, "then yes, you might expect that." Details, as you might have expected, remain unconfirmed at this point. However the latest Continental GT Speed packs 633 horsepower from its 6.0-liter twin-turbo W12 – 66 horses more than the standard twelve-cylinder Continental GT. And the Mulsanne's 6.75-liter twin-turbo V8 produces 505 hp in standard trim and 530 in Speed spec for a difference of 25 hp. If the Bentayga Speed follows a similar formula, we can expect a solid 650 hp or so. That ought to help push the SUV past 60 in less than its current 4.0 seconds, and on past its stated 187-mph top speed. The Speed version isn't the only variant of the Bentayga said to be in the works. We're also anticipating a diesel version as well as a hybrid. We wouldn't be surprised to see a lighter V8 model, too, as we have on the Continental. And a fastback model in the mold of the BMW X6 and company is also reportedly under consideration. Beyond the Bentayga, Bentley is said to be closely evaluating what to develop next. The choice is between the EXP 10 Speed 6 sports coupe concept on the one hand, and a smaller crossover on the other. The answer could depend heavily on how the Bentayga performs in the Chinese market. Related Video: