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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Every Bentley Continental GT No. 9 Edition has Le Mans history built into its interior

Bentley is amidst a year-long celebration of its 100th birthday, and part of the festivities is the reveal of the "ultimate collector's version" of the new Continental GT. The Number 9 Edition by Mulliner is a highly customized tribute to Sir Henry Ralph Stanley 'Tim' Birkin and his "Blower" Bentley and includes a Le Mans artifact that gives the car an unattainable rarity. As seen in the photos, this Continental GT wears its name on its nose. The large 9 in the grille is a nod to the No. 9 4.5-liter Blower Bentley that Birkin raced at the 1930 Le Mans 24 Hours. What Bentley claims to be the iconic Bentley racer of the pre-war era had a supercharger that upped power from 110 brake horsepower to 175. Now, in 2019, part of that racecar will be in each of the 100 No. 9 Edition cars. Those familiar with the new Continental GT remember it features a "rotating display" within its dashboard. It can flip between a smooth piece of trim to the infotainment screen to an assembly of three dials and/or gauges. On the No. 9 Edition, the center gauge on the rotating display has a visible piece of the wooden seat from the 1930 Le Mans car. It can be seen at the 1:30 mark in the video below. It is just one piece of the custom interior that also features turned aluminum trim, and a British Jaeger clock face inspired by the Blower's original dials. Customers have the choice between Cumbrian Green or Beluga leather, which Bentley says have increased gloss levels. The seat headrests and the door panels have been debossed with Bentley's "B" logo, and the door sill plates have plaques marking, "1 of 100." A final touch of elegance is the 18-karat gold plating on the vent pull knobs. The No. 9 Edition comes in two colors: Viridian Green or Beluga Black. The 21-inch 10-spoke wheels can be ordered with color match, and several specialty badges have been added to the car, including "1919 to 2019" centenary badges that are seen on every Bentley built in 2019. The No. 9 comes standard with the Continental GT's Black Line package and the carbon bodykit package. Bentley made no mention of price, but considering only 100 will be built, they're likely already accounted for. The No. 9 Edition will make its public debut at the Geneva Motor Show. Featured Gallery Bentley Continental GT No. 9 Edition by Mulliner News Source: Bentley Geneva Motor Show Bentley Coupe Luxury Performance limited edition Mulliner

Ian Fleming's Bentley R-Type rediscovered in an L.A. garage

James Bond creator Ian Fleming commissioned a left-hand-drive 1953 Bentley R-Type Continental Fastback in Deep Grey with black Connolly leather as a gift for his American friend Ivar Felix Bryce. Fleming's choice of that car was probably no accident: Bond drove an R-Type Continental in the book Thunderball – one he bought as a wreck and restored, and he had it done up in gray with black leather. In Skyfall, this is the car that would have been behind that garage door. Gullwing Motor Cars recently discovered the real-life car wasting away in a garage in Hancock Park, Los Angeles for nearly 30 years. Bryce was Fleming's inspiration for CIA agent Felix Leiter in the Bond books. The US agent showed up in six installments in the series starting with Casino Royale, bowing out in The Man with the Golden Gun. Just as cool as the Fleming/Bond connection is this car's connection to the Bentleys of today. This was the "Speed" of its time, and like Continental GT Speed of one today, it was the fastest production four-seater in the world. A review of the time said, "it is difficult to put into words the gulf that separates a Continental from the average car in all the qualities that have a bearing on safety at speed." And you can see where those outboard lights on today's Bentleys come from. The Continental designation signified a power upgrade over the standard R-Type, and Fleming built it up with extras like rear spats, lightweight seats, fitted luggage, and a racehorse mascot. The Bryces flew their gift around the world to their various homes in England, Nassau, New York, and Vermont. After they sold it the coupe had several owners, ending up in the hands of a Beverly Hills surgeon in 1978, and according to Gullwing it's been sitting in a garage almost since that time. It has matching numbers and the original interior, and Gullwing says, putting it mildly, it is "an ideal restoration candidate." The asking price is $1,495,000, which is quite the premium for pedigree. Hagerty values a pristine example at $1.4 million, and two recent pristine examples have been sold by RM Auctions for $1.2M and Bonham's for $822,000. This Fleming car one went to auction at Pebble this year with an estimate of $1.4M - $1.8M but didn't sell, so don't be afraid to ask a few hard MI6-like questions about it if you're interested.