2006 Bentley on 2040-cars

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VW Group plan puts Porsche in charge of a 'super-premium' division

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati — via a new concern called Ducati Enterprises — would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle. VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone. In the near-term, the brands have their own plans: Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV. Lamborghini, deep into work on follow-ups for the Huracan and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back. The Huracan is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracan/ Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Rhys Millen will drive a Bentley Bentayga at Pikes Peak

Despite Bentley positioning its Bentayga SUV as a luxury vehicle, Bentley doesn't want us to forget that it's also a storied motorsport brand. Even the Bentayga can be used for record hunting, as Bentley is eager to show. It has hired two-time Pikes Peak hill climb winner Rhys Millen to take a Bentayga to the mountaintop. With the production SUV record in its sights, Bentley's Motorsport wing in Crewe has prepared a Bentayga for the attempt (which will be used as a benchmark for the Lamborghini Urus). The vehicle has been kept as stock as possible, as per the rules, and for safety reasons it features a full roll cage, a fire suppression system, racing seats and a harness. Still, Bentley has also enlisted exhaust crafters Akrapovic to give it a custom setup; Akrapovic has also done the exhaust for the Continental GT3-R. But the air suspension with its electric anti-roll control is kept stock, and the Pirelli rubber is also off-the-shelf stuff. The W12 engine's 600hp/664 lb-ft power figures also match the unmodified versions. We reported on Bentley's inclusion at the June 24 event earlier, but at that point the driver had not yet been announced. Millen, 45, from New Zealand, is reportedly the second-most-prolific Pikes Peak competitor in the world. The current production SUV record stands at 12:35.61, set by Paul Dallenbach with a Range Rover Sport in 2013. The Pikes Peak Bentayga's exterior has been finished with an unmistakable Radium Satin hue, but other than that and the carbon fiber body kit, it appears more like an everyday, run-of-the-mill Bentayga, not a wild Pikes Peak racer with a bookcase for a rear wing. Related Video: