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Bentley EXP 10 Speed 6 Concept is a British Racing Green dream [w/video]

"Oh, hey there Bentley EXP10 Speed 6. You're damn handsome." That, of course, was our reaction to seeing Crewe's latest concept under the lights of Geneva's Palexpo convention center after yesterday's debut. Finished in a gorgeous, heavily metallic shade of British Racing Green, the EXP 10 Speed 6 is, as we said yesterday, a truly different take on what we've come to expect from Bentley. It's low, featuring a classic long-hood, short-deck design that expands on the British luxury marque's traditional styling features. The egg-crate grille and quad headlights give the Speed 6 a face that is at the same time new and familiar, while the wide rear haunches bleed over the rear wheels and add to the car's svelte silhouette. The cabin, meanwhile, is absolutely striking. Open the swan-wing doors and aside from the tan quilted Poltrona Frau leather on the seats and doors, the aluminum accents on the steering wheel and shifter are the big aesthetic takeaways. The digital dash and tablet-like center stack are modern takes that Bentley desperately needs to implement in its production models, while the cockpit-like layout places a greater focus on the driver than even the more enthusiastic Continental GT. Take a look at our full gallery of live images of the new EXP 10 Speed 6 Concept above, and hope that Bentley sees the wisdom in putting this stunner into production. EXP 10 SPEED 6 - A VISION OF BENTLEY DESIGN AND PERFORMANCE MAR 2, 2015 Concept for sector-defining two-seater sportscar Futuristic Bentley design, a statement in modern British luxury Potential future model line (Crewe / Geneva, 2nd March 2015) Bentley Motors is showing the future direction of luxury and performance with the EXP 10 Speed 6 at the 2015 Geneva International Motor Show. The concept is a British interpretation of a high performance two seater sportscar using modern automotive design, highly skilled handcrafting, the finest materials and advanced performance technology. From the racing success of the company's early years to the international motorsport success of today, 'speed' is part of Bentley's DNA. This inspiration is expressed throughout the EXP 10 Speed 6, where iconic Bentley design cues are fused with progressive craftsmanship techniques and modern technologies. Copper elements are used as accents to both exterior and interior features to highlight the performance hybrid potential of the concept's advanced new powertrain.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.