2004 Bentley Continental Gt Stunning, California Car. on 2040-cars

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VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

Bentley will black out the Flying Spur's trim for $4,735

Just because a car brand is premium, and exclusive, and expensive does not mean it is immune to the most popular automotive trends. Like the Ram 1500, the Honda Pilot, and the Fiat 500L, the Bentley Flying Spur will now be offered in a specification with blacked-out parts.  Bentley introduced the third generation of the Flying Spur during summer 2019, and now that it's had some time to settle in, new options are starting to roll out. This exact package is called the Blackline. Not to be confused with Lexus Blackline models, or the Harley-Davidson FXS Blackline Softail.  Nearly all the brightwork on the exterior of the sport sedan has been darkened. This includes the Flying B hood ornament, the radiator vanes, the grilles, the side window surrounds, the lower door and rear door trim, the front and rear light bezels, the door handles, the wing vents, and the exhaust outlets.  The Flying Spur has black parts, but it is not completely blacked out. Buyers still have the option of picking between 17 standard colors and 13 "extended range" colors. The standard wheels on the Flying Spur Blackline are 21-inch (no, they're not all black) with the option for 22-inch Mulliner Driving Specification wheels. There is no mention of any changes to the interior. The Blackline package will be available on the Flying Spur soon for $4,735.          

Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.