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Bentley rolls out special Birkin edition Mulsanne in Europe

While focus in the automotive industry this week is undeniably on the Detroit Auto Show and the North American market, Bentley has introduced a new special edition overseas based on the Mulsanne.
Named after Sir Henry "Tiger" Tim Birkin, one of the legendary Bentley Boys of the 1920s and '30s, the Mulsanne Birkin Edition upgrades on Crewe's flagship limousine with some unique touches. Available in Ghost White, Damson burgundy or a two-tone Fountain Blue and Dark Sapphire paintjob, the Birkin Mulsanne features unique 21-inch wheels, special tread plates, a unique Flying B logos stitched into the headrests and inlaid into the dashboard and rear picnic tables.
Each of the 22 examples to be made will also come with a custom luggage set and comes standard with the optional Mulliner Driving Specification and upgraded entertainment system with twin 8-inch LCDs in the seatbacks, DVD player, wifi hotspot, Naim audio system and integrated iPads. Bentley hasn't announced pricing for the special European model, but if there were ever an example of "if you have to ask, you can't afford it," surely this is it.

Bentley Mulsanne Le Mans Limited Edition celebrates in patrician hues

Bentley has made good on its promise to show off its Mulsanne Le Mans Limited Edition here at Pebble Beach, and the good news is that the thing is a far less aggressively green than we'd been led to believe. In fact, the verdant Mulsanne looks downright proper when parked with Bentley historics as context.
The Limited Edition car is meant to celebrate both the 90th Anniversary of Le Mans itself, as well as ten years since Bentley took home the hardware with its Speed 8 racer. By "celebrate" we of course mean that this Mulsanne gets diamond quilted leather all over its lavish cabin, has sportier than normal steering and suspension tuning and is likely to offer a meaty exhaust growl via its "Quad Effect" tailpipe ends. A set of dark-finish wheels really pull the look together.
Of course, as we've brought you the details of the Mulsanne Le Mans Limited Edition already, you knew all of that. Relax your brain and just look at the pretty pictures above.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.