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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

A diesel V8 is the perfect engine for the Bentley Bentayga

Endless, effortless torque is something that's so often taken for granted. Sure, horsepower figures make all the headlines, but the sensation that comes with immediate and readily available thrust is something that can't be overstated, especially in luxury vehicles. High-strung, high-horsepower engines are great in certain applications, but Bentley owners don't want to work for the power, they just expect it to be there. That's why the 4.0-liter diesel V8 from the Audi SQ7 and its 664 lb-ft of torque make perfect sense for the new Bentley Bentayga. We've known for a while that Bentley is planning a diesel variant of the Bentayga, but it wasn't clear from where the engine was being sourced. According to Telegraaf in Holland, Bentley is pulling the diesel from the heart of its sibling Audi, and it won't be an effort to improve fuel efficiency. The all engine features two exhaust-driven turbos plus a 48-volt compressor that effectively cuts lag to nothing and propels the SQ7 TDI to 62 mph in 4.8 seconds. Expect a similar number in the Bentley. This engine is exactly what the Bentayga needs. There is nothing wrong with the W12 in the standard model, and you could argue a 12-cylinder engine is a better fit in a Bentley. But that's just because W12 sounds better than diesel. While the gasoline engine may more powerful and therefore make the vehicle quicker (leading to that " fastest SUV" claim Bentley loves), no owner will actually be racing their Bentayga to its theoretical top speed of 187 mph. They will be racing away from stoplights, though, in an effort to leave more plebeian cars and SUVs behind. All that low-end grunt is what those owners really want. It's unclear if Bentley will bring the Bentayga diesel to the United States, and given the current state of diesel here, the proposition seems unlikely. Expect an official debut at the Paris motor show in October. Related Video: News Source: Telegraaf Rumormill Bentley SUV Diesel Vehicles Luxury bentley bentayga audi sq7

Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.