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Audi spearheads development of an ultra-luxurious EV code-named Landjet

The rumors claiming Audi wants to release a model positioned above the A8, and the reports of an ongoing electric car development program called Artemis internally, have seemingly converged. Citing sources inside the carmaker, a German media outlet reported the firm is busily creating a super-luxurious EV code-named Landjet. Audi is leading the development process, but sister companies Bentley and Porsche will reportedly receive their own version of the Landjet. All three models will likely take the form of three-row SUVs with generous dimensions. They'll be so big that none of Audi's production facilities will be able to manufacture them, according to an anonymous insider who spoke with German newspaper Handelsblatt. Luckily, Volkswagen makes vans, too. It's too early to tell what will power the Landjets. Audi assigned some of its most brilliant engineers to Project Artemis, and the technology they develop will permeate the three EVs before trickling down into cheaper models in the group. Expect high performance, a high driving range, and semi-automated driving technology. If the report is accurate, the Landjet vehicles will enter production in Hanover, Germany, by the end of 2024. The facility currently makes the Volkswagen Transporter, which is a direct descendant of the rear-engined Bus sold for decades, and it will start manufacturing the production version of the ID.Buzz concept in the coming years. Volkswagen hasn't commented on the report, and car companies rarely address speculation, but its Commercial Vehicles division released a statement in November 2020 that confirms the Hanover site will begin building SUVs about halfway through the 2020s. It's a major shift for a factory normally tasked with manufacturing vans. "Our main plant in Hanover is becoming the production site for three completely new premium electric vehicles in the Group. These D-SUVs are genuine flagship projects: premium, 100% electric, and highly automated," said Carsten Intra, the head of Volkswagen's Commercial Vehicles division, in a statement. He added the firm will invest about 680 million euros (about $807 million) to build a new assembly line, among other upgrades.

Meet the all-new, third-generation Bentley Flying Spur

The all-new, third-generation Bentley Flying Spur rolls into our lives behind a retracting, illuminated Flying B hood ornament. The grand tourer sedan sibling to the Continental GT also brings a new platform with a longer wheelbase, a new design, more technology, and fluted leather and wood finery. About the only thing that doesn't change is horsepower, with the 6.0-liter W12 putting out the same 626 horsepower as the top-level Flying Spur W 12 S trim of the second-generation sedan. Torque, however, makes a substantial jump from 605 to 664 pound-feet. The same MSB architecture that serves the Continental GT and the Porsche Panamera has been called up for duty. A wheelbase stretched by 5.1 inches over the previous Flying Spur delivers handling benefits and attends especially to the comfort of rear-seat passengers. Superformed aluminum panels create sharper, smoother lines everywhere, starting with the sedan's face. A much wider grille re-establishes proportions up front, as well as a corporate look that goes its own way from the Continental. Vertical vanes in the grille channel the 1957 Bentley S1 Continental Flying Spur, and sit just ahead of a gloss black matrix mesh. The lower grille comes in gloss black matrix as well, but can be specced in bright chrome. The LED matrix headlamps have been fitted with chrome sleeves in order to glimmer even when the lights are off. A prominent crease emphasizes the shoulders and haunches. Beneath that, the front fender vents adopt a larger and more obvious "B" shape, the lower doors accented by a chrome strip running between the wheel arches. Those arches will be filled with either the standard 21-inch wheels, or two new 22-inch wheels on sedans optioned with Mulliner Specification. In back, wrap-around taillights take on the illuminated "B" graphic, and the license plate holder moves to the lower bumper, leaving only the Bentley wings and the word "Bentley" to adorn the decklid. The interior overhaul befits Bentley's move into its second century. A high-definition digital instrument binnacle sits behind the new steering wheel. A 12.3-inch screen on the instrument panel handles infotainment needs and performs several tricks, one of which is a proximity sensor that primes the system for commands as a hand draws near. Another trick is that the screen is set into a three-sided, rotating shape. A press of a button flips the screen to reveal a panel with three analogue gauges - temperature, compass and chronometer.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.