2007 Bentley Arnage R on 2040-cars

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Bentley's Ultra Performance Hybrid succeeds the 6.0-liter W12

The twin-turbo 6.0-liter W12 engine composed the soundtrack to dreams around the world once it found a home in the Bentley Continental GT, which entered a production in 2003. That engine will sing its final encore in the Bentley Batur Convertible before the curtain comes down, tuned to its highest-ever output of 739 horsepower and 738 pound-feet of torque. The Englanders in Crewe have lifted the hood on the successor, without providing all the details. What we know for now is that the powerplant debuting this summer is called the Ultra Performance Hybrid, a V8 PHEV with "more than 750 PS combined output" and an all-electric range of 50 miles on the WLTP cycle.   We haven't been given a displacement figure, nor did Bentley use the word "turbo" in its release. However, looking around the Volkswagen Group, the twin-turbo 4.0-liter V8 PHEV in the Porsche Panamera Turbo E-Hybrid and Lamborghini Urus SE seems a solid fit for this application. We're told to expect "the highest output ever offered in a Bentley," Since the 740 hp in the droptop Batur equals 750 PS — achieved without electrical assistance — there's reason to hope for something closer to 800 hp than 750. The Panamera Turbo E-Hybrid makes a combined 670 hp and 680 lb-ft, the Urus SE a combined 800 hp and 699 lb-ft. Both of them also hide a 25.9-kWh battery. [video width="2000" height="720" mp4="https://s.aolcdn.com/os/ab/_cms/2024/05/09084632/bentley-hybrid-sound.mp4"][/video] In the Bentley, the e-motors will also spread torque across a wider swath of the rev band than the non-hybrid W12. The company released a short sound clip, and yep, this things sounds like a Bentley engine, from purr to growl never leaving the basso profondo range. The Ultra Performance Hybrid will take its place at the top of the Bentayga, Continental GT, and Flying Spur ranges before the summer ends. We find out closer to that time what happens to the other engines on the menu, the twin-turbo 4.0-liter non-hybrid V8 and the twin-turbocharged 2.9-liter and 3.0-liter V6 plug-in hybrids for the Flying Spur and Bentayga, respectively. 

Bentley confirms SUV for 2016

It looks like the addition of a Royal Baby isn't the only big news coming out of the UK this week. Bentley has ended all of the will they/won't they speculation by confirming today that it will produce an SUV. Earmarked to go on sale in 2016, the as-yet unnamed Bentley SUV will help create an extra 1,000 jobs in the UK.
While no concrete details have been released, Bentley says that it will be the "most luxurious and most powerful SUV" on the market. Past rumors have indicated that the SUV could look completely different from the 2012 EXP 9 F Concept shown above, be renamed the Falcon and offer options like a plug-in hybrid version and three-row seating. To prepare for a fourth model in its lineup, Bentley will be investing 800 million British pounds (around $1.2 billion USD) into its Crewe headquarters and production lines over the next three years. Scroll down for Bentley's press release officially confirming the new SUV.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.