2005 - Bentley Arnage on 2040-cars

Auto blog

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Bentley, Lamborghini consider foreign production [w/poll]

Would a Bentley be a Bentley if it weren't manufactured in Great Britain? Would a Lamborghini be a Lamborghini if it were built outside of Italy? It may be hard to say either way, but we might find out sooner than later, because the latest word coming in from Europe is that the Volkswagen Group is considering expanding production for both these upscale brands outside their traditional homes.
According to the Autovisie section of Dutch newspaper De Telegraaf, the issue for both automakers comes down to their ambitious expansion programs. Both Bentley and Lamborghini plan to launch new SUVs - the former's being well under way, the latter's still awaiting approval - that would expand their annual production considerably: by 50 percent in Bentley's case, and by as much as 100 percent in Lamborghini's.
For now, both marques intend to handle the added production with additional assembly lines at their current facilities in Crewe and Sant'Agata Bolognese, respectively. But both could soon outgrow their relatively small plants - and with the Volkswagen Group operating countless factories across Europe and around the world, it wouldn't be hard to see these manufacturers shifting excess production outside of their home countries.

Bentley's next Mulliner-developed model will celebrate the W12 engine

Bentley demonstrated what Mulliner, its in-house coachbuilding division, is capable of when it unveiled the limited-edition Bacalar in 2020. The convertible was well received, so the British firm is reportedly planning a follow-up model to celebrate (and send off) the W12 engine. Citing an anonymous inside source, British magazine Autocar wrote that Mulliner's next car will arrive as a coupe based on the Continental GT. That doesn't mean it will look like the Continental GT; the Bacalar is an evolution of the convertible Continental yet it wears a different design. Instead, the model will allegedly borrow styling cues from the EXP 100 GT concept (pictured) that Bentley introduced in 2019. While the EXP 100 GT was electric, Mulliner's next car will receive the same 6.0-liter, twin-turbocharged W12 that powers the Bacalar. The mighty engine will be tuned to send about 650 horsepower and 667 pound-feet of torque to the four wheels via an eight-speed automatic transmission, and it will pelt the coupe from 0-60 mph in well under four seconds and on to a top speed of over 200 mph. Several improvements, like a firmer suspension system and huge carbon ceramic brakes, will let drivers make the most of the W12's power. Hand-built, the coupe will carry a base price of at least $2 million before buyers begin personalizing it; nearly every visual part of the car, including the upholstery and the paint, will be customizable. That figure will make it the most expensive car Bentley has ever released. The report adds that production will be limited to 25 units, and we wouldn't be surprised if the full batch is spoken for before the model is unveiled — even if, like the Bacalar, it's only granted "show and display" status in America. If the rumor is accurate, we'll learn more about the car in 2022 and deliveries will begin the following year. This project could move fast; it took Bentley nine months to make the Bacalar a reality. Few-off projects serve several purposes: they generate profit and they help luxury carmakers elevate and solidify their image. This coupe will also represent Bentley's way of sending off the venerable W12 engine and give the world of a preview of the firm's next design language. Related Video: