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2023 Bentley Bentayga EWB Azure First Edition on sale for one year

The 2023 Bentley Bentayga EWB has added a third flavor. Above the standard spec, the Azure trim adds distinguishing features like elongated quilting and perforation on the numerous leather surfaces, jeweled caps for the fuel and oil fillers, fancier wheels, and Azure badging. For the first model year of production the craftspeople at Crewe will build an Azure First Edition trim. The First Edition makes normally optional frills like Bentley Diamond Illumination and the Naim for Bentley stereo standard equipment. That stereo pumps 1,720 watts of playlist through 20 speakers. There are also a heated steering wheel, folding picnic tables, and additional driver assistance systems  The cabin is sewn up with exclusive contrast stitching and embroidery, and of course there's First Edition badging outside, on the C-pillar, and inside on the seats. Should the customer decide that isn't enough advertising, buyers can request handcrafted metal overlays. This version of the SUV shows off brighter grilles in the lower bumper and sits on 22-inch, 10-spoke, directional wheels, an inch larger than the hoops on the standard Bentayga.  The Bentayga EWB marks the return of the Azure name for the first time since 2010, and the Bentayga's second First Edition after the 2017 Bentayga W12 which was limited to 608 units. The W12, by the way, is said to be forbidden to the EWB. Pricing hasn't been announced, but since the EWB starts at around $230,000 and Bentley's already said it expects "that people will option them beyond $300,000," the Azure First Edition can be expected to push that well higher. Related video: 2019 Bentley Bentayga Exterior Walkaround, Drive Modes, V8 Engine, Front Seats and Rear Seats

A faster Bentley Bentayga Speed is coming

With 600 horsepower on tap, the Bentley Bentayga already claims the mantle as the fastest, most powerful SUV on the market. The latest reports indicate that there's an even faster, more powerful version in the works. After speaking with Bentley CEO Wolfgang Durheimer at the Beijing Motor Show this week, Auto Express reports that a Bentayga Speed is on the way. "If you're asking whether there would be Speed versions of the Bentayga eventually," said Durheimer, "then yes, you might expect that." Details, as you might have expected, remain unconfirmed at this point. However the latest Continental GT Speed packs 633 horsepower from its 6.0-liter twin-turbo W12 – 66 horses more than the standard twelve-cylinder Continental GT. And the Mulsanne's 6.75-liter twin-turbo V8 produces 505 hp in standard trim and 530 in Speed spec for a difference of 25 hp. If the Bentayga Speed follows a similar formula, we can expect a solid 650 hp or so. That ought to help push the SUV past 60 in less than its current 4.0 seconds, and on past its stated 187-mph top speed. The Speed version isn't the only variant of the Bentayga said to be in the works. We're also anticipating a diesel version as well as a hybrid. We wouldn't be surprised to see a lighter V8 model, too, as we have on the Continental. And a fastback model in the mold of the BMW X6 and company is also reportedly under consideration. Beyond the Bentayga, Bentley is said to be closely evaluating what to develop next. The choice is between the EXP 10 Speed 6 sports coupe concept on the one hand, and a smaller crossover on the other. The answer could depend heavily on how the Bentayga performs in the Chinese market. Related Video:

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.