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Chris Harris finds out if the Bentley Continental GT3-R deserves the badge

Before getting behind the wheel, Chris Harris is very confused by the Bentley Continental GT3-R. While the British brand undoubtedly has a long history in motorsports, Harris questions whether the stripped-out coupe fits the company's luxurious image. He aims to find out in his latest, drift-heavy video. Weighing in at over 4,800 pounds, this Continental is no lightweight, but the muscle comes thanks to a 4.0-liter, twin-turbo V8 making 572 horsepower and 516 pound-feet of torque. Power goes to all four wheels, but as Harris shows here, the system is still happy to let the big coupe wag its tail. He has especially nice things to say about the shorter differential that sacrifices outright top speed for better response at lower velocities. Still, the question remains whether it makes sense for a posh brand like Bentley to follow the Porsche mold with a racecar for the street. With the GT3-R limited to just 300 cars worldwide and 99 in the US for $337,000 each, a good way to find out is to take this ride with Harris.

$10,000 champagne bottle cooler? Only in a Bentley

Bentleys are expensive. They wouldn't be Bentleys if they weren't. Even so, the ~$200k list price for a new Flying Spur is just the starting point. The company's Mulliner customization division offers a wide array of optional extras – all of them suitably pricey – and just introduced a new selection for the sedan. Highlighting the options list for the Continental's sedan counterpart is a champagne bottle cooler mounted between the rear seats behind the armrest. The on-board mini-fridge fits two standard-size champagne bottles – no magnums, we're afraid – canted forward, as well as a stopper and a pair of flutes with bases designed to evoke the shape of the wheels outside. It all fits in behind frosted glass trimmed in chrome, just in case it wasn't blingy enough for the hip-hop set, and takes Bentley's craftsmen 15 hours to make. No wonder the company charges $10,135 for each one installed, which comes within a Bentley buyer's pocket change of a new Nissan Versa. The manufacturer does not typically "disclose to the public prices for bespoke features," Bentley spokesperson Erin Bronner told Autoblog, "as these are private commissions" and pricing varies from region to region. But the options list, as you might have guessed, does not start and end with the wine cooler. It also includes specially painted veneer panels, quilted stitching, scent atomizers in Stirling silver, and a leather-trimmed storage compartment for jewelry. Related Video: BESPOKE MULLINER FEATURES MAKE DEBUT IN FLYING SPUR - New range of Mulliner bespoke features available in Flying Spur - Refrigerated bottle cooler, sterling silver atomisers and painted veneers now offered - Mulliner specialist coach-building division brings Bentley customers' visions to life - Bentley Flying Spur combines class-leading refinement with effortless performance (Crewe, 01 February 2016) Mulliner, Bentley's in-house coach-building division, is revealing its latest range of bespoke creations for the Flying Spur, enabling customers to personalise the four-door luxury sedan to an even higher level. For the first time, the Flying Spur can now be specified with a refrigerated bottle cooler between the rear seats, painted veneers, Mulliner quilted leather, sterling silver atomisers and hide-trimmed stowage boxes.

Meet the Bentley Inspirator, your A.I. Bentayga configurator

The future of the car configurator just sprouted a tender new shoot. The Bentley Inspirator app relieves Bentayga buyers of most of the heavy lifting when they're trying to sort out what kind of image they want their super-luxe SUV to project. Usable on any Apple iOS device, the app plays a video and then scans the viewer's face for emotional cues. The video changes based on the viewer's responses to on-screen images, so theoretically, two viewers shouldn't see the same video. The app achieves this by noting 34 "facial landmarks" based on an "emotion data repository" filled with "more than 12 million emotion data points" provided by 3.4 million faces from 75 million countries. At the end of the film, the app suggests a Bentayga configuration, from colors to veneers to wheels. Now fresh from the effort, the prospective customer can apply all of his or her energies to fine tuning the result. You can download it from Bentley's site or the app store, watch the video of how it works above, and check out the press release below. Related Video: BENTLEY INSPIRATOR: PERSONAL PREFERENCE BROUGHT TO LIFE - Inspirator app is the next generation of digital car configurator - Emotion-recognition technology interprets users' facial expressions and generates vehicle configuration - Bentley Inspirator application available to download now at www.bentleymotors.com/inspirator and in Apple App Store (Crewe, 21 October 2015) Personal style preferences can now be transformed into recommendation, with Bentley's latest innovation: the Inspirator. The application monitors the users' facial expressions and reactions and interprets them in order to configure the perfect Bentley for them. Utilising any iOS device's camera function, the application's facial and emotion recognition software measures and analyses the viewer's emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content. The accurate emotion metrics algorithms are built using the world's largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points. The viewer's reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.