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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley preps 'Centennary Specification' for all models built in 2019

For the entirety of Bentley's 100th year in business, the English carmaker will adorn its products with a Centenary Specification. The package consists of unique badging with specially developed Centenary Gold badge highlights, available Centenary Gold thread for the headrest logos, contrast stitching and cross stitching, and a "centenary welcome light" outside the vehicle. The in-house craftsmen have also developed unique embroidery. Bentley says the gold hue was inspired by metalwork on vintage models like the 1919 EXP 2 (pictured, red and silver) and 1929 Birkin Blower (pictured, green), the latter one of the company's Le Mans winners driven by Sir Henry "Tim" Birkin. The hue possesses an "elegant warm tone and a deep fluid shadow." The steering wheel badge, key fob, shift knob, and wheel center caps feature the tinted ring. The "B" badge on the radiator surround also features "1919-2019" script, and that script is found on the tread plates, too. For those who don't know, eponymous founder Walter Owen Bentley's engineering career began with locomotives — which he loved more than cars at one point — and motorcycles, before settling on automobiles. He bought his first car in 1910, a French DFP, and after improving it himself, set a 10-lap record at the Brooklands circuit. In 1912 he opened a DFP franchise with his brother Horace Milner as Bentley & Bentley, and further upgraded the car with a new piston design that was 88 percent aluminum and 12 percent copper. The Royal Naval Air Service adopted Bentley's piston design and Bentley's re-designed Clerget airplane engines, dubbed the Bentley Rotary. After the war, Bentley refocused on cars, and in 1919 released the 3-Litre, which boasted features like a cross-flow head, overhead cams working four valves per cylinder, and twin plugs in each cylinder. The company delivered the first production model in 1921, then went racing and won the second edition of Le Mans in 1924. That is how Bentley began to become "Bentley, ahem ...", and here we are. Next year, on July 10, the company plans to celebrate the feat appropriately. Related Video:

Finally, a Bentley Bentayga just for falconers

Bentley is a company that knows what its customers want. For a price, they will turn a customer's desires into a six-figure rolling testament to wealth and excess. Mulliner, Bentley's in-house coachbuilding division, will adapt and modify their products for any taste or hobby. If fly fishing is your thing, Bentley and Mulliner have you covered. If falconry is more up your alley - it is the sport of kings - Bentley has you covered there too. The new Bentley Bentayga Falconry by Mulliner is the perfect vehicle for any well-to-do falcon enthusiast. Not only does it have plenty of accessories and storage specifically tailored for falconers, the dash contains a beautiful, 430-piece wood inlay that displays a saker falcon soaring far above the desert. The scene took nine days to craft, undergoing cutting, sand shading, pressing, and double cutting. A wide variety of woods are used, including chestnut, eucalyptus pommele, holly, lacewood, maple, olive ash, and ripple sycamore. Up front, the Bentayga is fitted with a cork perch on the center console, flanked by the front seats. The hatch contains the real prize. Two cork chests - a flight station and a refreshment case - are fitted perfectly in the Bentayga's hatch. The pair sit on a movable tray for easier access. The flight station has a piano black veneer drawer that holds accessories like a GPS bird tracking unit, binoculars, and handcrafted leather bird hoods and gauntlets. These of course can be had as an additional option. Two additional perches are stored out back. With the hatch lifted, falcons can be prepared out back in the shade. All of this can be had for a price that's most likely far more than you probably think it is. Bentley isn't releasing numbers, but if you're buying a bespoke Bentayga, the cost is simply just another number. Related Video: Featured Gallery Bentley Bentayga Falconer View 37 Photos News Source: Bentley Design/Style Bentley SUV Luxury bentley bentayga