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Bentley's first EV will be an SUV arriving in 2025 on Audi Project Artemis platform

Tue, May 4 2021

The first electric Bentley is going to be an SUV, and it will arrive in 2025, according to a report recently published by Car Magazine. It will also be an Audi collaboration, but this second bit of news comes as very little surprise given the companies live under the same roof in the VW Group. When Car questioned Bentley CEO Adrian Hallmark concerning the body style the first EV would take, Hallmark replied, “If you're not in SUVs, you're nowhere.” ThatÂ’s a pretty telling suggestion, and considering the BentaygaÂ’s success, Bentley is smart for heading down the crossover/SUV path first. The next question we have concerns the vitals of the car. What will underpin BentleyÂ’s first big, electric effort? It appears as though Project Artemis is the answer. WeÂ’ve seen rumors and reports flying around about this Audi-led project previously. ItÂ’s been suggested that both Bentley and Porsche would be taking a bite, and these previous reports are ringing true. “With our current cars, we had to get into the engineering largely after they [the platforms] had been done,” Hallmark told Car. “The difference now is that with Artemis we're right in there at the beginning, helping define it. We're not leading it, but we're going to be a beneficiary of it” Audi has previously said the Artemis project/platform would be ready for prime time by 2024, so Bentley clearly already has its foot in the door if it intends to release a car in 2025 on the same chassis.  “Looking forward to electrification, we're going to have closer synergies with Audi,” Hallmark said. “But we will continue to have strong relationships with both brands [Audi and Porsche], and we see this as an opportunity, not a risk. No question – we are electrifying. And we need to find the best way to fast-track that, and to lead the technology charge.” Advanced Level 2 autonomous tech is expected to land with this platform, and we suspect there will be many other enhancements made even above and beyond what is currently possible with the PPE platform (underpinning both the Taycan and E-Tron GT). Artemis is also a project designed to yield much larger electric vehicles than what the VW Group currently has to offer. That fits BentleyÂ’s vision of a flagship SUV, and itÂ’ll also work nicely with a giant Audi offering.

Bentley unveils Rhys Millen's Pikes Peak Continental GT for record attempt

Fri, Jun 7 2019

At the end of it all, Rhys Millen might end up owning every Pikes Peak car record that exists. He's time-trialed the perilous mountain road in several wildly different types of vehicles, such as a Hyundai Genesis coupe racecar, the Hyundai RMR PM580-T, the Drive eO PP01 electric racecar, and a Bentley Bentayga. For 2019, Millen's at it again, and he's sticking with his new team at Bentley. On June 30, Millen will gun for the production car record time in a Continental GT. That Millen will drive a Continental GT is not exactly breaking news, as it was first announced in March. However, this is the first time Bentley has shown off the Continental GT's attention-catching Pikes Peak outfit. A matte bright green covers most of the car, with a geometric mountain range crawling up the midsection through the rear. In addition to sponsor stickers from Mobil 1 and Gran Turismo, the GT also wears No. 100 as a nod to the company's 100th anniversary. Millen will try to push the Continental GT from 9,300 feet above sea level to 14,100 feet faster than 10:26.9, the hill climb record for a production car. He'll be working against the GT's 5,985-pound gross vehicle weight, but that shouldn't be a problem with a twin-turbocharged 6.0-liter W12 under the hood. The Continental GT, which will race stock aside from safety equipment, is rated at 626 horsepower at 6,000 rpm and 664 lb-ft of torque at 1,350 rpm. It comes from the dealership claiming a 0-to-60 mph time of 3.6 seconds and a 207-mph top speed. An active all-wheel-drive system and Bentley Dynamic Ride should help Millen keep the car under control during turn after turn after turn up the mountain. If Millen succeeds, it would be a huge victory for Bentley, which would then own the production SUV and car records. Rolls-Royce can't do that.

Volkswagen might cut 40 models across brands to save cash

Mon, Jun 20 2016

Volkswagen once set out to pass Toyota and General Motors and become the largest automaker in the world. Following months of fallout from the diesel emissions scandal, the manufacturer is rumored to be dropping around 40 models from its company-wide lineup. According to German business and finance publication Handelsblatt, the Volkswagen Group is looking to slim down and remove a number of low-volume vehicles from various lineups. The company currently sells around 340 models across brands that include Audi, Lamborghini, and Bentley. Volkswagen is refusing to comment, but Handelsblatt claims to have sources within the company. Last week, Volkswagen Group CEO Matthias Muller announced a new strategy for the company that includes a major focus on electric vehicles and new technology services. During his announcement, Muller said the company would be cutting a number of models, but at the time no numbers, models, or brands were discussed. Despite comments to the contrary, rumors have persisted since late last year that Volkswagen was looking to sell commercial truck and bus manufacturer MAN. Volkswagen owns truck and bus manufacturer Scania, so even if it dropped MAN, the company would still have a foothold within the bus and truck market. There is also talk of the company selling Italian motorcycle manufacturer Ducati, which Volkswagen acquired via Audi in 2012. The company's image has taken a huge hit in the wake of the diesel scandal. Volkswagen has set aside cash in order to pay fines and may be looking to sell these several subsidiaries and cut low-volume models in order offset the costs. Despite the scandal, the company led worldwide sales in the first quarter of 2016. The same was true in 2015, but sales tanked at the end of the year following the diesel revelations. Related Video: Rumormill Audi Bentley Volkswagen Ducati