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Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.

2020 Bentley Continental GT V8 First Drive Review | 8 is the new baker's dozen

Certain objects are so well known for arriving in groups of twelve that their dodecameralism is almost presumed. This list includes eggs, donuts, roses, inches, hours, months, human ribs, days of Christmas and, correlatively, drummers drumming. We can add to that group the number of cylinders under the hood of a contemporary Bentley. Since 2003, when the venerable British brand rolled out its modern Continental GT, it has sold more than 70,000 of these models, a notable number with an inventive, twin-turbocharged 12-cylinder engine, arrayed in a W configuration. Unfortunately, the flying-B brand has been having some difficulty meeting certification requirements for its alluring, all-new, 12-cylinder-equipped Continental GT coupe and convertible, which have yet to appear in the States, despite a full two years having lapsed since their unveiling. Fortunately, to stem the tide of demand, the crew from Crewe has certified a version of the Porsche-designed 542-horsepower, 568 pound-feet 4.0-liter, twin-turbo V8 from the Panamera for use in their new two-door, backed up by an eight-speed dual-clutch transmission. It will be available for purchase here, this fall — before it is offered to any other market — by those with 220,000 spare dollars. Even more fortunate, we just had the chance to drive it through the coastal, mountainous and curvy vineyard regions of Northern California, and we can assure you that, while we still believe Bentley GTs deserve twelve cylinders, eight is the new baker's dozen. Unless you've spent extended time piloting the Continental GT W12 through some of the most beautiful mountainous regions of Europe and America, as we have, you might not notice the one-third reduction in cylinders, or the 84-horsepower depreciation in output. According to Bentley, the less powerful but lighter motor adds only 0.2 seconds to the 0-60 run (3.8 versus 3.6 for the coupe, 3.9 versus 3.7 for the convertible) not enough of a differential to tip our own internal accelerometer. It also foregoes cresting 200 mph like its bigger brother can, not that there's anywhere you can hit these speeds safely in America anyway. The V8 also, as referenced above, subtracts a couple hundred pounds from the total weight of the GT, not that this matters all that much in a vehicle that weighs 2.5 tons, but it does take a modicum of gravitational pressure off the front axle. Is it noticeable on first blush?

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.