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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bavaria-themed Bentley Continental GT Convertible has a blue top and blue interior

The online configurator for the Bentley Continental GT Convertible offers seven different roof colors, but Imperial Blue is not one of them. It's a specialty product only Mulliner could provide, and it's one of the key features of the new Continental GT Convertible Bavaria Edition. Only one example will be built, making it an instant collector item. Envisioned by Bentley Director of Design Stefan Sielaff, the theme for the Bavaria edition is appropriately white and blue in honor of the German region's flag. Officially, the car wears Glacier White paint, an Imperial Blue top, and 22-inch Mulliner Driving Specification wheels. It also has a bright chrome lower bumper grille, and a chrome-bordered Bavarian flag emblem with Mulliner Bespoke White and Light Blue Sport enamel on the front fender. The interior is just as elegantly pretty. Reverse of the exterior, it predominately features Imperial Blue leather with Linen contrast piping and stitching, and a pearly Mulliner Glacier White veneer dashboard. A branded treadplate plaque and flag headrest stitching add extra special touches. Hand-built by Mulliner, the special-edition car will be shown at an exclusive event at the Munich Bentley dealership. There is no mention of a price or which customer will take ownership of the Bavaria Edition.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.