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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Updated Bentley Bentayga spotted testing in the snow

It seems that the Bentley Bentayga is up for a refresh. These spy shots, fresh in from frigid-looking Europe, show us a Bentayga that’s adopted a front end thatÂ’s much closer to the Flying Spur and the slinkier Continental GT. That means larger secondary lamps up front, a revised lower fascia, and slimmer taillights with a pronounced oval element thatÂ’s echoed in the dual exhaust pipes. Unlike the last Flying Spur we spotted, which was a prototype of a likely plug-in hybrid variant, this Bentayga doesnÂ’t appear to have dual filler doors, one for gas and one for a plug. ThatÂ’s not to say one isnÂ’t coming; the Bentayga will almost certainly get an updated version of the PHEV powertrain that failed to win us over on our last drive. Hopefully that, too, will get an update to make its groaning V6 less sad-sack and provide a little more oomph to its pure EV mode. As with the expected PHEV variant, we think that the Bentayga will get the rest of the Flying SpurÂ’s engine options Â… which for now is a singular W12 sporting twin turbos. We believe a V8 should follow in both models. Inside, expect changes to mirror the tech and interior features of the latest Bentley models. Maybe itÂ’ll even get the quilted leather found on the $15,000 Mulliner package. WeÂ’ll know for sure when Bentley pulls the sheet off the revised Bentayga soon.

Bentley to unveil zero-emissions EXP 100 GT on July 10

Some people take part in excessive celebrations with a birthday week. Bentley went the extra mile and has been celebrating a full all-out birthday year, with a variety of special-edition models and events. The British manufacturer has been milking its centenary leading up to July 10, 2019, when it will unveil the EXP 100 GT, a zero-emissions autonomous car that Bentley bills as "the future of grand touring."  During the past year, Bentley has released Centenary Specifications for all of its models, a $250,000 book, the Continental GT Convertible No. 1 Edition by Mulliner, a Bentley Continental GT No. 9 Edition, and a Mulsanne W.O. Edition, all in honor of 100 years of the company. These special products have created a build-up toward one of Bentley's biggest launches ever in the EXP 100 GT.  The EXP 100 GT is expected to be Bentley's first electric car, but the EXP nomenclature indicates it will only be a concept, for now. It will also be autonomous, as the ultimate level of grand touring is supposedly having the choice to drive or be driven.  Bentley says it will be "a physical embodiment of the future brand," and will "set the new benchmark for luxury craftsmanship." This will be accomplished with "a fascinating array of materials," all of which are handcrafted to Bentley's over-the-top standards.  The unveiling event will be livestreamed on BentleyMedia.com, or enthusiasts can register for the event on a microsite called Extraordinary Journeys. The sheet is expected to be pulled at 11 a.m. EDT Wednesday, July 10.