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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

Bentley Bentayga dives deep into luxury with touches of pearl

As some of the most luxurious vehicles on the planet, Bentleys are inspirational (and aspirational) to thousands of customers and fans around the globe. But sometimes, Bentley is the one finding inspiration in its customers. As a special commission for a Middle Eastern client, Bentley and in-house specialty shop Mulliner have created the limited-edition "Pearl of the Gulf" Bentayga, complete with pearl trim and a fingerprint safe. Only five examples, each different from the one before it, will be made. The Pearl of the Gulf proudly ties in the cultural history of the Middle East. For centuries, pearl diving and harvesting has been a major economic key to cities around the Arabian Gulf. And it just so happens, the gleaming stones are beautiful enough to complement the Bentayga's high-class personality. On the car shown here, Bentley artistically integrated a mother-of-pearl-laced dhow diving boat within the Dark Fiddleback Eucalyptus wood dashboard. Mother of pearl is also seen on the Breitling clock in the center of the dash. Furthering the elevated feel of the cabin is a special technological add-on. Bentley installed a high-pressure die-cast aluminum storage unit that only unlocks with the touch of the owner's finger. The biometric fingerprint sensor is intended to secure any valuables while the car is left in an exposed environment or handed off to drivers. The rest of the cabin is a two-tone blend of light Linen and dark Brunel leather, a theme meant to evoke the coloring of a pearl and its shell. The quilted seats and door paneling have Camel and Brunel contrast stitching, and gold embroidery adds extra sparkle. Linen lambswool rugs turn the floor into a delightful rest area for the feet, and door sills highlight the car's "1 of 5" status. The remaining examples will be built by Mulliner's crew in Crewe, England. Featured Gallery Bentley Bentayga Pearl of the Gulf by Mulliner View 10 Photos News Source: Bentley Bentley SUV Luxury bentley bentayga Mulliner