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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley bringing two-seat sports car to Geneva?

Long subsided on the Continental and Mulsanne model lines, Bentley is on a mission to expand its production portfolio. And the latest reports from Great Britain suggest that it'll present a proposal for expanding it further next month with a conceptual two-seat sports car. The idea has been rumored for several months now, but Autocar claims that Bentley will showcase the two-seat GT at the upcoming Geneva Motor Show. The new model is tipped to be positioned alongside (instead of substantially above or below) the existing Continental GT – much like Ferrari offers the California and 458 Italia (or new 488 GTB) at roughly the same price point – but will likely pack the British automaker's now-familiar, Audi-sourced 4.0-liter twin-turbo V8. Its presentation at the Swiss expo will give Crewe the chance to gauge public opinion before deciding whether to proceed with production plans. It wouldn't be the first time that Bentley had toyed with the idea of a more compact GT. It revealed the Java concept way back in 1994 that never, strictly speaking, made production, but could be said to have paved the way for the current Continental range, and showcased the Hunaudieres mid-engined supercar prototype in 1999 that presaged its winning entry into Le Mans. The as-yet unnamed two-seat GT would be just one of several new models being touted for the British automaker. It is set to launch the new Bentayga crossover in the near future, potentially to be followed by a slant-back crossover coupe variant, a smaller crossover is also said to be under consideration, and it is also rumored to be weighing a four-door coupe to slot in between the Flying Spur and Mulsanne, the latter of which has also been showcased as a two-door convertible version as well.

Wolfgang D?rheimer retakes the reins at Bentley and Bugatti

Wolfgang Dürheimer is still in play, with Bentley Motors announcing that he will return to the Chairman and CEO slot of the English company and French division Bugatti on June 1, 2014. He'll probably remember those chairs from the last time he filled them, since he was promoted to both positions in 2010 and remained there until September 2012, when he was installed as the head of R&D at Audi. That job only lasted until June of 2013, his nine-month tenure reported to be full of corporate drama that lead to his dismissal from the position.
But as if on gardening leave, he's been in the low-profile position of General Representative of the Volkswagen Group responsible for motorsport. Once back at Bentley, he will take over as the company works on getting its SUV to market and expanding its range. Both of those briefs Dürheimer will know well, having proved his ability at Porsche in the first decade of the new millennium. And even though no longer at Audi, his hybrid days don't appear to be over, as Bentley recently announced that it will hybridize of 90 percent of its lineup.
Dürheimer will also take on a third position, joining a VW Group committee focused on the US and Chinese markets. His successor at Bentley and Bugatti, Wolfgang Schreiber, has been promoted to "a leading position within the Volkswagen Group." There's a brief press release below with the official words.