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Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.

Bentley's idea of future luxury includes holographic butler

Anybody can daydream, and British carmaker Bentley is no exception. Their vision of an autonomous luxury car is taken so far into the future that it will come with a hologram of a butler. This isn't just a fan-made, Photoshopped image designed to stir a little fantasy, but an official image released by Bentley depicting what their cars might look twenty years from now. The "Future of Luxury" concept image is the work of Bentley's design team, headed by German Stefan Sielaff. Sielaff has worked with Audi and Volkswagen interior design for decades, with a short interim over at Mercedes-Benz's Interior Competence Center. Sielaff has been at Bentley since 2015, and his team is hard at work conceiving the direction of luxury cars in the semi-distant future. Even if Bentley is traditionally closer to Alec Guinness than Princess Leia, a holographic interface is an interesting glimpse into the science fiction thought process of today's car design. Other touches seen in the interior concept image have to do with mood lighting, screensaver-style images displayed on the side panels, and a touchscreen music interface that appears to display Beck's 2005 album Guero. Still, 2036 isn't that far in the future that a Bentley passenger wouldn't take the time to write a few letters by hand. Related Video: Featured Gallery Bentley Future of Luxury Concept Auto News Design/Style Bentley Technology Emerging Technologies Gadgets Infotainment Concept Cars Future Vehicles Luxury

Bentley designers talk about Intelligent Details

Bentley Director of Design Luc Donckerwolke certainly thinks highly of the vehicles he creates. "We are the only ones that offer performance compatible with luxury," he says in Intelligent Details, a new short documentary commissioned by the brand. While that might be a bit hyperbolic (the Mercedes-Benz S65 AMG says hello), the company does have a long history of blending elegant interiors, sophisticated exteriors and powerful engines. The film examines how crafting that works in the modern world.
Intelligent Details stars Donckerwolke and his colleague Head of Exterior Design Sang Yup Lee as they ride in two contrasting Bentley Mulsannes through New York City. They talk about what makes a Bentley special, but their biggest focus is their belief that automotive interiors can no longer by "a closed cocoon," according to Donckerwolke. It has to transform into a living space thanks to the brand's interior infotainment technology.
The message might be self-aggrandizing, but the short film itself is beautifully shot and edited with some loving looks at the city. The way it was actually made could be the most surprising part of all. We don't want to spoil it here, but scroll down and watch the whole video to see.