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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley reveals Bentayga app for Apple Watch

The word "bespoke" is often used in conjunction with British luxury cars. In the case of the new Apple Watch app for Bentley's new SUV, the Bentayga, the carmaker is eager to mention the app that uses "bespoke Bentley digital architecture." The new app synchronizes with the vehicle's touchscreen remote interface via Bluetooth. Bentley says the app handles adjusting the entertainment, heating, air conditioning, and seat massaging functions. Vehicle speed, distance, and outside temperature are also displayed on the watch. It's likely more convenient to precisely adjust the A/C from the back seat by just tapping on one's watch, instead of asking the driver to turn it down a notch. The app is now available for download from the App Store. Related Video: Image Credit: Bentley Motors Bentley Technology Gadgets Infotainment SUV bentley bentayga

Watch Bentley hood ornament emerge to tease next Flying Spur

Thanks to Bentley's premium customization branch, Mulliner, the current Flying Spur can be equipped with nearly any feature a customer wants. But there is one feature its bigger brother, the Mulsanne, has that it doesn't: a proper hood ornament. That's about to change, however, as a teaser video and image shows the next Flying Spur will have a retractable flying B at its nose. Bentley released two teasers for the upcoming model reveal, one a sketched silhouette of the car, the other a video of an ornament emerging from the hood. The ornament will be a departure from the outgoing model, which has the flat Bentley badge on its nose. Surely Rolls-Royce fanatics will have some fun with this, but we're here for it. The more hood ornaments the better. Teaser sketches never reveal much, but there are a couple small things we might be able to pull from the dark figure. It appears the front fascia could be more blunt and vertical than the outgoing model. The overall stance of the car could be going for a longer, lower and sleeker profile. The rear also appears to be more shapely, with slightly more pronounced lips and edges. But again, these are guesses at this point, as sketches can be misleading. We expect additional teasers will give us more information in the near future. Look for the all-new Flying Spur to debut later this year. News Source: Bentley Design/Style Bentley Luxury Sedan bentley flying spur