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2017 Bentley Mulsanne Speed is more ostentatious than ever

As it was, the Bentley Mulsanne was a pretty bold and ostentatious (and totally awesome) show of luxury. It was big and brutal in a classically British way, but it was also outperformed and out-teched by more modern (and cheaper) luxury sedans from Mercedes-Benz, BMW, and even Audi. Buying one was a classic case study in vehicular statement-making, a vote for old-school refinement instead of modern gee-whizzery. Bentley clearly recognized that fact, because it's doubled-down on the big Mulsanne's aristocratic, give-no-craps demeanor as part of its latest aesthetic update. We love it. For one, the car on display in Geneva is painted is painted in an eye-catching (and questionable) metallic yellow-green. It is not subtle, but weirdly, it kind of works. The new, even more imposing grille is similarly blunt. It's been stretched three inches and is now home to polished stainless steel vanes. As we explained in our original post on the Mulsanne, the new headlight arrangement seeks to eliminate the "droopiness" of the current car. The LED units largely succeed, while somehow giving the front end an even snootier look. Styling changes elsewhere are subtler, which is to say there's still no mistaking the Mulsanne for anything else. The tail gets tasteful new LED lights, while changes along the long, smooth profile look to be nonexistent. It's a similar story in the cabin, which is a place filled with leather, chrome, and wood. It's proper and restrained, in contrast to the look-at-me face. But don't let the handsome and clean interior fool you – the only thing less subtle than the Mulsanne's new front fascia is the performance of this Speed variant. The 6.75-liter, twin-turbocharged V8 continues to reside under hood, turning out 530 horsepower and 811 pound-feet of torque. That's good for a 4.8-second 0-60 time and a 190-mile-per-hour top speed. Those are impressive figures for a genuine sports car, but they're just hilarious in a vehicle the size of a New York City apartment and the weight of a piece of construction equipment. The Mulsanne is an unnecessary, silly vehicle – a Mercedes-AMG S65 is a much better value. But simply put, few cars make such a bold statement about your wealth and power.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

And the first Bentley Bentayga goes to... Queen Elizabeth II

The Bentley Bentayga aims to be a lot of things to a select few people. But as the world's fastest, most powerful, and (arguably) most luxurious SUV on the market, it could all boil down to bragging rights for some. So who will get to enjoy the privilege of receiving the very first one? Probably the one person in the world who needs to brag the least: Queen Elizabeth II. The sovereign monarch of the United Kingdom (and more current and former commonwealth countries than we care to count) already rides around in a Bentley State Limousine specially made for the purpose and based on the old Arnage. But she'll now be adding a new Bentayga to her royal motorpool, using it specifically to go hunting at one of her estates in Scotland. She does, after all, own several in the country – including the official Palace of Holyroodhouse in Edinburgh and (more likely) her private Balmoral Castle in Aberdeenshire. Wherever she chooses to drive it, that's got to hurt for Jaguar Land Rover. The rival British automaker has been supplying the royal family with Range Rovers for years. Then again, both companies – alongside Aston Martin and Vauxhall – all hold royal warrants for supplying goods to Her Majesty. Given how many vehicles the royal family must own (and how the Queen has been known to drive herself about), we're sure there's room for all of Britain's finest. Watch Bentley's American CEO Michael Winkler discuss the Bentayga with a spitting image of Rob Cordry in the video above from Bloomberg. Related Video: