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Bentley debuts the first Bentayga Hybrid in Geneva

Transcript: Bentley unveils the "world's first" luxury hybrid. Bentley revealed the Bentayga Hybrid at the 2018 Geneva International Motor Show. This is Bentley's first step toward eventually going fully electric. The Bentley Bentayga Plug-in Hybrid will include a turbocharged 3.0-liter V6 engine and the "E Motor." The E Motor acts as a generator and electric motor with 3 E Modes: EV Drive, Hybrid Mode, and Hold Mode. It has an electric range of 31 miles with a charge time of 2.5 hours using an industrial connection. Or 7.5 hours using domestic household sockets. The Bentayga Hybrid will also include: traffic sign recognition, rear crossing traffic warning, top view, a 360 view of your surroundings, and park assist detection. What do you think of Bentley entering the electric world? The luxury automaker Bentley unveiled its first ever Bentayga Hybrid SUV at the 2018 Geneva International Motor Show. It's Bentley's first step into going fully electric. The 'E Motor' in the vehicle will provide an electric range of 31 miles with a charging time of 2.5 hours using an industrial connection. Want more coverage of the 2018 Geneva International Motor Show? Head over to www.autoblog.com/geneva-motor-show Green Geneva Motor Show Bentley Hybrid Autoblog Minute Videos Original Video

This Bentley Bentayga takes fly fishing very seriously

Bentley's Mulliner coachbuilding division has put together a kit for what we assume are maybe three Bentayga drivers that enjoy fly fishing. As the company tells it, the kit packs everything a fisherman could need for a successful day on the river right in the big soft-roader's cargo hold. It's packaged in the only Bentley that has a chance of getting you to that river, too. Mulliner's upholstery and trim expertise is on full display – everything in the kit is either covered in saddle leather with white contrast stitching or finished in Burr walnut. The four leather-wrapped tubes on the underside of the tonneau cover house the fishing rods, while the master tackle box, refreshment case, and a box for stowing waders and boots sit on the cargo floor. Mulliner loaded down the tackle box with tools, cotton, hooks, and feathers to tie flies, and it includes four reel cases milled from solid aluminum. The refreshment case doesn't actually come with refreshments, but it does have three metal flasks and a set of china tableware, plus a food storage compartment. The tackle box and refreshment case both slide out for easy accessibility, and if an owner is short on seating, the entire housing can serve as a small bench. The waterproof storage compartment is removable, too, in case you need cargo space instead of pole storage. The best thing about this kit is the lengths Mulliner went to in order to keep the rear of the vehicle dry and fresh – the floor is waterproof and there's an electronic dehumidifier to keep things from smelling funky. Bentley didn't say when the fly fishing kit will be available, and because this is an ultra-exclusive luxury car, pricing wasn't published. Related Video: Featured Gallery Bentley Bentayga Fly Fishing by Mulliner View 9 Photos News Source: BentleyImage Credit: Bentley Bentley Crossover Luxury bentley bentayga Mulliner

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.