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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley shows Mulsanne Speed 'Blue Train' by Mulliner

Bentley is honoring its racing heritage with a new, very limited-edition version of its Mulsanne Speed sedan. It's called the Blue Train, and it was created to remember the victory of the company's iconic Speed Six in 1930. In that contest, Bentley Chairman Woolf Barnato accepted a challenge to not only beat the high-speed Le Train Bleu from Cannes to Calais, but that he could be in London by the time the train reached the English Channel. Barnato won the race, and from then on, the car he drove was known as the Blue Train Bentley. The spiritual successor to that Speed Six, just four Mulsanne Speeds were handed to Mulliner for another of the coachbuilder's Limited Edition treatments. Exterior upgrades are kept simple, with unique black wheels, a menacing, almost steel-blue paint and grilles that look slightly darkened. In all, it's pretty simple. Interior changes are limited, with Bentley saying the fluting on the door panels is based on the Barnato's Speed Six, while the wood veneer on the dash has an image of the race winner on it. In back, there's a personalized "hamper" (picnic basket, to us Yanks) that's been finished in Burnt Oak and Camel leather, so that it matches the interior. Inside, demanding owners are treated to "Robbe and Berking silver plated cutlery, Haviland Limoges porcelain crockery, Linley crystal champagne flutes and a 100-percent Angora picnic rug, woven in Scotland." Naturally, there are Blue Train details on things like the silverware holders. "The fact that we are producing just four of these Limited Editions is highly significant, as Barnato famously made it to the club in London four minutes before the train arrived in Calais," Bentley's regional director for Europe, Robert Engstler, said in a statement. "The unique design elements bring back nostalgic memories of one of the most legendary Bentleys of all times." We only have a pair of images of the newest Blue Train Bentley right now, and just one of the actual exterior of the vehicle itself. It's a looker, to be sure. Check it out, and then scroll down for the official press release from Bentley.

Bentley Bentayga will be the world's fastest SUV

Bentley is getting close to unveiling the Bentayga crossover. And this latest preview clip packs a punch. The Bentayga is depicted in the video above and the images below undergoing high-speed testing on an oval test track (albeit still under camouflage). And with it comes some interesting figures. First, Bentley confirms the Bentayga will adopt a new 6.0-liter W12 TSI engine. Revealed this past May in Vienna, the engine still features the same unique layout and twin-turbo setup, but features a new injection system and other advancements to deliver 600 horsepower and 664 pound-feet of torque. That will make the Bentayga, in Bentley's own words, "the fastest, most powerful SUV in the world." To back up the claim, it's showing the ultra-luxe sport-ute reaching a top speed of 301 kilometers per hour. That's 187 miles per hour to us, or a good 11 mph faster than the Porsche Cayenne Turbo S and 25 mph clear of the Range Rover Sport SVR. In other words, as far as top speed in SUVs is concerned, the Bentayga will be the new king of the hill... for now, at least. BENTAYGA: EXPLORING THE LIMITS OF PERFORMANCE Bentayga reaches 301 km/h, making it the fastest SUV in the world (Crewe, 04 September 2015) The all-new W12 TSI engine is the most technically advanced 12-cylinder in the world, delivering the best combination of power, torque and efficiency of any car in its class. With a top speed of 301km/h, the Bentayga will be the fastest, most powerful SUV in the world. This film provides a glimpse of what is to come: a unique combination of performance and luxury. Performance of this nature is rare in any car. It was unheard of in an SUV – until now.