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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Is Bentley testing a hardcore Continental GT V8?

The Bentley Continental GT V8 is a darn good car. The GT V8 S, even more so. It's only logical, then that an even hotter Conti GT would be commensurately better. At least, we're hoping that's what the minds at Bentley's Crewe, UK headquarters were thinking when they dispatched this bewinged GT V8 to the Nürburgring.
This Conti GT stands out not only because of its wing, but because of its improved aerodynamics as a whole. A new front fascia, complete with a body-color lip spoiler is the big visual takeaway of this car's sportier intensions, while our spies claim this white whale rides on a lowered, firmer suspension.
The real question about this car has to do with its powerplant, though. What's under hood? The GT V8 S returns an impressive 521 horsepower while the base Conti W12 churns out 567 ponies, meaning there isn't a lot of wiggle room between what is currently the priciest V8 model and the cheapest twelve-cylinder car. The 4.0-liter, twin-turbocharged V8, though, is certainly capable of handling more than 521 hp, as Audi uses a 560-hp variant in the RS7. Our spies, meanwhile, suggest that this may merely be an even lighter version of the GT V8 S - maybe like an RS model - that is lighter and stiffer, but no more powerful.