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VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

2018 Bentley Continental Supersports | More exciting than space travel

For the final song on their delightfully buoyant and mordant 1996 album This is a Long Drive for Someone with Nothing to Think About, Pacific Northwest indie rock band Modest Mouse penned an even more cynical response to David Bowie's already nihilistic ode to interstellar flight, "Space Oddity" The song imagines the life of a lonely female passenger on a flight to some distant lunar satellite, lost in post-gravitational anomie ("She's the only rocketeer in the whole damn place/They gave her a mirror so she could talk to her face.") Dreading the endless blankness of her voyage as much as the senseless achievement of reaching its destination, the unnamed woman wishes she could just read a dime-store novel and return home. It is titled, poignantly, " Space Travel is Boring." We recently visited the Kennedy Space Center in Cape Canaveral, Florida, NASA's literal launch pad for the Apollo missions and the Space Shuttle. Since there are currently no rockets going up, Space Florida's Shuttle Landing Facility did us the favor and allowed us to use the 3.5-mile-long runway built for the Shuttle — literally, the longest stretch of underutilized, perfectly straight, perfectly paved roadway in the world — for a series of automotive maneuvers. Our vehicle of choice was the $293,300 2018 Bentley Continental Supersports. This was decidedly not boring. The Supersports is an enhanced version of an already extremely potent vehicle. Featuring an upgraded crankshaft, torque converter, and turbochargers for more power and improved power delivery, the Supersports' 6.0-liter W12 engine produces an even 700 horsepower, and 750 lb-ft of torque. That makes this the most powerful and fastest Bentley ever made. Sixty miles per hour is dispatched in 3.4 seconds on the way to a maximum velocity of 209 mph. The largest carbon ceramic brakes of any production car come as standard equipment, as do carbon fiber hood vents, front splitter and rear air diffuser, side trim, and a planed long-board of a rear wing. Handsome 21-inch lightweight forged wheels are also part of the package, though, really, weight savings is almost irrelevant in this vehicle. The Supersports weighs over 2.5 tons, or about as much as one of the tread belt shoes on the diesel/electric crawler used to tug the 70-million-pound Space Shuttle and its boosters out onto Canaveral's runway. We were tugged out onto the runway as well, though in a slightly different fashion.

Bentley shifting W12 engine production to UK

Who would you think would be the largest producer of 12-cylinder engines in the world? Mercedes? BMW? Ferrari? Think again: as you might have guessed from the headline, it's Bentley. The thing is that, while all Bentley automobiles are manufactured in the UK, its engines aren't: while the 6.75-liter V8 in the Mulsanne is made at home, the innovative 6.0-liter twin-turbo W12 engine in Continental models so equipped (like the newer 4.0-liter twin-turbo V8) is shipped in from Germany. But that won't be the case any longer.
Bentley has just announced that production of the W12 engine is moving to its home base in Crewe by the end of this year. The shift in production (which follows the migration of the Flying Spur from Dresden to Crewe in 2007) will create 100 jobs in the UK - a country which employs some 142,000 workers in the automotive sector - and produce as many as 9,000 engines per year. That in and of itself would account for the vast majority of the 10,000-plus cars Bentley made last year, but will also make Bentley an exporter of engines for the first time in its history.
Right there at the factory, Bentley will fit the engines into twelve-cylinder versions of the Continental GT, GTC and Flying Spur, and send some back to Germany for use in the Audi A8. Applications within the Volkswagen brand itself like the Phaeton and Touareg no longer use the W12 engine, but could conceivably use it again in the future - they'll just have to bring them in from England is all.