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Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley Bentayga will be the world's fastest SUV

Bentley is getting close to unveiling the Bentayga crossover. And this latest preview clip packs a punch. The Bentayga is depicted in the video above and the images below undergoing high-speed testing on an oval test track (albeit still under camouflage). And with it comes some interesting figures. First, Bentley confirms the Bentayga will adopt a new 6.0-liter W12 TSI engine. Revealed this past May in Vienna, the engine still features the same unique layout and twin-turbo setup, but features a new injection system and other advancements to deliver 600 horsepower and 664 pound-feet of torque. That will make the Bentayga, in Bentley's own words, "the fastest, most powerful SUV in the world." To back up the claim, it's showing the ultra-luxe sport-ute reaching a top speed of 301 kilometers per hour. That's 187 miles per hour to us, or a good 11 mph faster than the Porsche Cayenne Turbo S and 25 mph clear of the Range Rover Sport SVR. In other words, as far as top speed in SUVs is concerned, the Bentayga will be the new king of the hill... for now, at least. BENTAYGA: EXPLORING THE LIMITS OF PERFORMANCE Bentayga reaches 301 km/h, making it the fastest SUV in the world (Crewe, 04 September 2015) The all-new W12 TSI engine is the most technically advanced 12-cylinder in the world, delivering the best combination of power, torque and efficiency of any car in its class. With a top speed of 301km/h, the Bentayga will be the fastest, most powerful SUV in the world. This film provides a glimpse of what is to come: a unique combination of performance and luxury. Performance of this nature is rare in any car. It was unheard of in an SUV – until now.