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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Watch VW Group Night kick off the Frankfurt festivities

The Frankfurt Motor Show is Volkswagen's home affair. As a result, the whole of the automaker group makes a big splash, even before the show doors open. We'll be live from the Frankfurt floor starting early tomorrow morning, but tonight we're posted up in the stands at the always-entertaining Volkswagen Group Night. To give you a taste of what it's like to be there, we're going to be shooting some man-on-the-scenes video as the night progresses. Below you'll find videos of all the best that VW Group brands – Audi, Lamborghini, VW, the lot – have to offer, as quick as we can upload them. So, enjoy the Short Cut Videos you see here. And stay tuned as we add more to the tally, below. And, of course, be sure to check in on Autoblog early and often tomorrow, when we bring you official debuts of new production vehicles and concept cars, a ton of new video content, live image galleries, and lots more.Seat Leon Cross Sport Bentley Bentayga Lamborghini Huracan LP 610-4 Spyder Volkswagen Multivan PanAmerican Edition Bugatti Vision Gran Turismo Concept Audi E-Tron Quattro Concept Audi A4 Ducati Monster 1200 R Volkswagen Tiguan Skoda Superb Combi Porsche 911 Carrera S Coupe and Cabrio Volkswagen Tiguan GTE Porsche Mission E Concept Volkswagen Group Night Finale Green Frankfurt Motor Show Audi Bentley Bugatti Lamborghini Volkswagen SEAT Skoda Videos Original Video Frankfurt 2015

2017 Bentley Bentayga officially revealed

The Bentayga is not only Bentley's first production SUV, but the fastest and most powerful one in the business. It's been a long time coming, but it's finally here. The Bentayga is not only Bentley's first production SUV, but the fastest and most powerful one in the business. Set to make its grand debut at the fast-approaching Frankfurt Motor Show, the all-new Bentley Bentayga is the redesigned successor to the EXP 9 F concept that debuted to lukewarm reception back at the 2012 Geneva Motor Show. The design bears all of Bentley's hallmarks, albeit applied to a taller form that shouldn't be unfamiliar to Range Rover owners. It certainly looks better than the original concept, but we'll reserve final judgment until we see it in person next week. Up front we find four round LED headlamps, the outer set taking an outline not unlike those we saw on the EXP 10 Speed 6 concept. Bentley says that rear haunch panel represents the largest single-piece aluminum pressing in the industry – said another way, it allows the Bentayga to be 520 pounds lighter than a non-aluminum construction. Glass panels account for nearly 60 percent of the roof's surface, and a hands-free tailgate gives access not only to a large cargo bay, but a folding seat for enjoying the view wherever the ultra-luxe sport-ute takes you. The Bentayga will get you there in a hurry, too, thanks to a powerful W12 engine. It's got both direct and indirect injection, cylinder deactivation, and a stop/start system with coasting mode. The net result is an output quoted at 600 horsepower and 663 pound-feet of torque. Mated to an eight-speed automatic transmission and all-wheel drive, this engine will rocket the Bentayga to 60 miles per hour in four seconds flat and on to a top speed of 187 miles per hour. It's the fastest production SUV in the world. Bentley intends to launch a seven-seat version, a higher performance Speed model, and more efficient diesel and hybrid variants. The Bentayga also features a four-mode adjustable air suspension, electronic active roll control, and electric power-assisted variable steering. It's also got predictive, adaptive cruise control, traffic sign recognition, rear crossing traffic warning, hill descent control, around-view monitor, and available park assist, electronic night vision, and head-up display systems. The driver controls everything via a large dial in the center console, which also handles drive modes and traction management.