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Bentley poised to join four-door coupe game?

Bentley may be all hot and bothered with plans for its finally approved ultra-lux SUV, but the marque's attentions may not solely be limited to a two-box range expansion. That's according to AutoExpress, which quotes company CEO Wolfgang Schreiber as being interested in launching a 'four-door coupe' variant of its popular Continental range (pictured). According to Schrieber, "I definitely wouldn't say no to the idea... with the new Flying Spur, we have a model that supports the Mulsanne, and a coupe with four doors could sit below that."
The more rakish sedan isn't tipped to launch before 2016 - the brand will be too busy launching the Flying Spur and furthering work on the as-yet-unnamed SUV to pull ahead the project. The plan would appear to make a lot of sense, as the additional bodystyle on the back of the Continental platform would likely command more money than the rest of the line (see also: Mercedes-Benz CLS and BMW 6 Series Gran Coupe) while basically just being a new top hat on an existing architecture. This isn't the first time AutoExpress has promulgated this Bentley 4DC idea, however. Back in 2010, it offered a similar report, but at that point, it anticipated the model would be cheaper than the Continental, suggesting it would be based on a platform shared with the Audi A7.
AutoExpress notes the additional model would help Bentley achieve its ambitious sales targets to drive from last year's 8,510 units sold to 15,000 by 2018, though most of that volume still figures to come from the new utility vehicle.

Odds are on Bentley Mulsanne replacement to be a flagship SUV

Volkswagen Group brand Porsche sells SUVs so that it can afford to pour money into its segment-defining sports cars. For fellow VW Group brand Bentley, that math doesn't work; Porsche sold around 280,000 cars last year, more than 190,000 of them the Cayenne and Macan, compared to Bentley's total sales of 11,006. The English maker, recently recovered from trying times, must therefore be especially choosy about apportioning resources when deciding what to build. When the company looked at the prospects for the Mulsanne, Bentley realized that developing a four-door sedan replacement wouldn't pay off, so designers fashioned the new Flying Spur into a kind of Mulsanne Lite. If a new model from Crewe ascends into the $300K-plus arena, odds are it will be a crossover. In comments to various outlets over the past few weeks, including Top Gear, Car, and Car and Driver, Bentley CEO Adrian Hallmark didn't explicitly admit the arrival of a big-money crossover. However, he said almost everything one could say without admitting it. His comments were previewed last year by those of Werner Tietz, the Bentley board member for engineering. On the subject of updating the automaker's lineup, Tietz told Autocar Bentley's goal is to sell to new customers, and for that, "There is some potential when you look at SUVs too, especially around a car larger than the Bentayga if you consider its value to the Chinese and American markets. So, yes, that is one opportunity we are exploring." Five years ago, talk about a Bentayga variant centered on a sleeker coupe style, not something bigger and badder, but much has happened since then. Hallmark explained that the market for mid-six-figure big sedans has dropped to 1,000 sales worldwide, chopped up between the Mulsanne and Rolls-Royce Phantom. Roughly 90% of Mulsanne sales are to under-40s in China and over-60s in the U.S. While "it's a great business ... it's a shrinking business" because aging Mulsanne buyers in the U.S. don't want to drop another half million dollars on a daily driver, opting for a Flying Spur or Bentayga instead. As for the Chinese market, the CEO confessed to Car, "[If] we did a — not to give you the answer — if we did a longer wheelbase Bentayga, every single one of those Mulsanne customers in ChinaÂ… would take that instead."  The Bentayga soaks up almost half of Bentley sales.

2020 Bentley Flying Spur First Edition ratchets up the exclusivity

For the 2020 Bentley Flying Spur's first year of production, the automaker will offer the First Edition model. The sedan adopts a brace of options taken from the standard car, as well as identifying badging. Outside, a set of Union Jacks with a number "1" in the center can be found on the C-pillars, just as were found on the Continental GT First Edition released last year. The words "First Edition" appear on the treadplates, and the sedan sits on 22-inch Mulliner Specification wheels. Up front, the electronic Flying B mascot with illuminated wings retreats to its den inside the grille frame when the car is locked. Inside, the instrument panel gets another Union Jack along with the Bentley Rotating Display. Owners can choose to have the First Edition Bentley Winged Emblems embroidered into the headrests. The panoramic roof and mood lighting come standard, as does Touring Specification, which adds driver assistance features like a head-up display, lane assist, night vision, and adaptive cruise control. The premier example of the breed is set to be auctioned at the Elton John AIDS Foundation's inaugural ball called the Midsummer Party, taking place at Jean Pigozzi's Villa Dorane on July 24, in Cap d'Antibes. All proceeds from the Mulsanne's sale will be given to the EJAF, but the new buyer will still have work to do. A Bentley designer will host the owner in Crewe or travel to the owner's home to spec out the car "through Bentley's exclusive Co-Creation Luxury Service." We're not sure how that's different than Mulliner, but to anyone buying a Bentley in the South of France at an Elton John event, it isn't likely to matter. They'll get whatever they want, including the right to say, "First."