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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Bentley says Conti Supersports 'isn't on the horizon'

For the longest time, Bentley made a name for itself making ever-faster versions of its core Continental range. These days, however, the British automaker has other things on which to focus. And that means there's little time to spend on developing a new high-performance Conti. After refreshing the Continental GT, GTC, and Flying Spur in 2011, Bentley came out with a new Continental GT Speed in 2012, boasting 616 horsepower. Last year it updated the range again, bumping the GT Speed up to 626 hp and releasing the GT3-R as a road-going version of the racing model, with a 4.0-liter twin-turbo V8 pumping out 572 hp. (A further refresh was rolled out just months ago, but was more cosmetic in orientation.) It even slotted the Speed's engine into the Flying Spur, and did a Speed version of the Mulsanne as well. What it hasn't done, however, is develop a successor to the previous Supersports model. "...A future Supersports model isn't on the horizon at the moment." – Mike Sayer, Bentley The Supersports was the performance flagship of the previous Continental range, boasting 621 horsepower, a 0-62 time of 3.7 seconds, and a top speed in excess of 204 miles per hour. But the current GT Speed is even faster, quoted at 206 mph. And with 626 hp, it's marginally more powerful too. The question, then, is whether an even more potent Supersports is in the works. And the answer is: not just yet. "While we're always looking at ways of extending our unique combination of luxury and performance even further, we're currently focused on delivering the all-new Bentley Bentayga SUV," spokesman Mike Sayer revealed in correspondence with Autoblog. "The Continental family has just received a suite of styling and usability upgrades for 16MY, and a future Supersports model isn't on the horizon at the moment." So while a new Continental Supersports could arrive at some point down the line, it's apparently not a priority right now. And what about the prospect of an even more hardcore version of the Continental GT3-R? Rumors have been circulating of an even lighter version in the works, unburdened by the bulk of the Conti's all-wheel drive system – but we're told that's not in the cards at the moment, either. "The Continental GT3-R has been very well-received around the world. Some regions (including the UK) have sold-out their allocation. A very limited number of cars remain in a small number of overseas markets," says Sayer.