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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

How'd we miss this incredible 24-hour enduro in prewar cars?

Even in today's 24 Hours of Le Mans, not all of the racecars finish the event. Factors like like mechanical failures, crashes and poor weather that can be the doom of any race team. Now, imagine going to a track today and competing around the clock in vehicles built before World War II. That was exactly what the Benjafield's 24 did at the Portimao Circuit in Portugal in October. Somehow, we missed this spectacular event, and so did most of you, judging by the lack of media coverage it received. The event was named after Dudley Benjafield, one of the famous Bentley Boy racers and a winner of the French race in 1927. According to Goodwood Road and Racing, 21 prewar cars entered, and astonishingly, 20 finished. Teams of three or four drivers did two-hour shifts, and more than just old Bentley racers competed. Robbert Alblas, who also made the awesome video above, told Autoblog via email, "The organization is not a allowed to call it a race because of insurance reasons." Therefore, there were no official rankings of where the competitors actually finished. That's a pity, but it doesn't take away from how awesome an undertaking this was. While you can see cars from this period briefly racing at events like the Monterey Motorsports Reunion, witnessing them go for 24 hours is almost an impossibility today. Check out Alblas' fantastic short film of the Benjafield's 24, above, and get a taste of the on-track action. News Source: Goodwood Road and Racing, Robbert Alblas via YouTube Motorsports Bentley Racing Vehicles Classics Videos portugal portimao

Autoblog Minute: Frankfurt Motor Show recap

We check in with Autoblog staffers in Germany for a recap of the biggest reveals from the 2015 Frankfurt Motor Show. Autoblog's Adam Morath reports on this edition of Autoblog Minute with commentary from senior editor, Greg Migliore. Show full video transcript text [00:00:00] As the doors of the Frankfurt Motor Show open to the world's press we venture across the Atlantic for a front row seat to all the action. I'm Adam Morath and this is your Autoblog Minute. The fall auto show season kicks off this week and Germany is set to play host. We're expecting plenty of big vehicle reveals and industry news to come out of Frankfurt. [00:00:30] [Greg Migliore Interview] [00:01:00] Be sure to check in with Autoblog for tons of great photos, video and editorial coverage on all things Frankfurt. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Frankfurt Motor Show Bentley Jaguar Mercedes-Benz SUV Concept Cars Electric Autoblog Minute Videos Original Video