2013 Bentley Continental Gtc Mulliner In Brodgar W/a Dark Bourbon/burnt Oak Int on 2040-cars

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Bentley celebrates its founder with the Mulsanne W.O. Edition by Mulliner

July 10, 2018, marked the beginning of Bentley's centenary celebration. We can look forward to a year of commemorations, starting with the Mulsanne W.O. Edition by Mulliner, limited to 100 units. The sedan, available in standard, long-wheelbase, and Speed versions, celebrates founder Walter Owen Bentley and his 1930 8 Litre. The founder's personal car, the last vehicle he designed for his company and the second example off the production line, wore a coachbuilt body from Henry Jervis Mulliner & Co. That's the same Mulliner firm that personalizes Bentleys to this day. Walter Owen didn't get to enjoy his "ultimate expression of automotive engineering" for long; financial troubles forced him to sell it in 1931. Bentley bought the 8-Litre in 2006, and part of the "sympathetic" restoration meant replacing the crankshaft. That crank is the central feature of the W.O. Edition Mulsanne: Bentley cut the crankshaft into 100 pieces, and will place each piece inside a custom, illuminated cocktail cabinet in the rear quarters of the 100 special Mulsannes. Four different woods and aluminum create a marquetry scene that frames a glass display with the emblematic crankshaft. Around that, the show vehicle gets Heritage Hides in Fireglow, with Beluga details and stitching, Dark Stain Burr Walnute veneers, and Fireglow lambswool carpets. The exterior's drenched in Onyx, with Beluga Black wheels, accessorized by a chrome hood strip, optional chrome grille and surround, and discrete special edition badging. Customers can, naturally, option their own W.O. Edition Mulsannes any way they wish. Bentley's chosen to skip Goodwood as the reveal of this particular treat. The public unveiling comes on our shores, at next month's Monterey Car Week, on Aug. 24. Related Video:

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.

VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.