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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley rolls out updates across Continental range [w/videos]

Hard as it may be to believe, it's been a dozen years now since Bentley first introduced the Continental GT. After a proliferation of engine variants and body styles, a substantially updated range was launched in 2011, but even that was four years ago. Little wonder, then, that the British automaker has announced a raft of updates for its most successful model line. For the 2016 model year, first of all, the Continental range benefits from some updated styling. There's a revised front bumper and grille, reprofiled fenders with a metallic B vent, a character line running towards the rear fender, a more sculpted trunk lid, a new rear diffuser for the performance-oriented V8 S and GT Speed models, and an array of new 20- and 21-inch wheels. Inside, the Continental has been fitted with new seats – straight-fluted on standard models, diamond-quilted on Mulliner and GT Speed models – as well as new controls and trim. The crew from Crewe has also revised the marque's signature 6.0-liter twin-turbo W12, increasing output from 567 horsepower to 582 and from 516 pound-feet to 531. Bentley's not saying what performance advantage the enhanced twelve-cylinder engine will net, but it doesn't come at the expense of fuel economy: in fact, with a new cylinder deactivation feature, fuel consumption is cut by five percent despite the power boost. Finally the four-door Flying Spur gets some new equipment including wheels, steering wheel, instruments and trim, with the W12 engine (shared with the GT Speed) benefiting from the same cylinder deactivation system to improve its environmental credentials. Look for the updated 2016 model range to be presented at the 2015 Geneva Motor Show, now just weeks away. The video meant to be presented here is no longer available. Sorry for the inconvenience. The video meant to be presented here is no longer available. Sorry for the inconvenience. NEW STYLE AND TECHNOLOGY FOR LUXURY GRAND TOURING - A suite of design upgrades and features for Continental GT family - Continental GT W12 increases to 590 PS and 720 Nm, improving performance and efficiency - Flying Spur offers even more bespoke four door luxury (Crewe, 17th February 2015) Bentley Motors is building on the global demand for the Continental GT family with a suite of contemporary design updates and new exquisite features for its most successful model.

Bentley Mulsanne Grand Convertible due in 2017, Speed 6 still in play

Automobile outlines the near-term future of the Bentley line-up, finding a few items of gold and perhaps one that brand purists will consider a goldbrick. Dealers are taking orders for the the Bentley Grand Convertible, a ragtop Mulsanne introduced at the LA Auto Show last year, and it is expected to reveal its production form sometime late next year on its way to showroom floors by early 2017. Brand CEO Wolfgang Durheimer said "Mulsanne will get further derivatives," plural. Perhaps that means that with a convertible on its way to reality, a coupe something like a modern Brooklands will follow. A long-wheelbase Mulsanne is in the works, too. The Grand Convertible will wear the Mulsanne's new face, scheduled for reveal at next year's Geneva Motor Show. Automobile says the front will be "squarer" and the grille "more upright," which we didn't think was possible, and boast "three brick-shaped air intakes," apparently to emphasize the upright squareness. Plus, new headlights. The third-generation Continental and Flying Spur ranges would come after that, laid atop the MSB platform and rolling out of Crewe over a two-year period starting in 2017. They should still be powered by 4.0-liter V8 and 6.0-liter W12 engines, but the bodywork around those motors will be "both evolutionary and daring." This, then, should be the leap that Bentley wanted to make with the second-generation Continental but couldn't. Whither the EXP 10 Speed 6? Durheimer said the customer response has been, "Don't ask us questions, just do it." The last news we had over the summer was that Bentley was deciding whether to expand the line-up next with a small SUV or the Speed 6. It's not clear which will come first, but Durheimer said, "I'm confident that with EXP10 Speed 6 we will find a good solution," and the business case for it goes to the board a year from now. Automobile suggests it will go on sale in 2020 with a 600-horsepower, twin-turbo V8. That smaller SUV is still on the table, though, an entry-level offering that would use the re-engineered bones of the Audi Q5. Featured Gallery Bentley Grand Convertible: LA 2014 View 16 Photos News Source: AutomobileImage Credit: Live images copyright 2015 Drew Phillips / AOL Bentley Convertible Coupe Crossover Future Vehicles Luxury Performance bentley mulsanne bentley flying spur bentley exp 10 speed 6 bentley grand convertible