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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Set your Bentley Bentayga apart with Mountain Marquetry trim

One of the best things about the ordering process at Bentley has got to be the sheer level of customization on offer. We're especially fond of the wood veneers. But if none of them meet your high standards, the company's Mulliner division now offers this intricate Mountain Marquetry dashboard design. The hand-crafted artistic vista depicts the Roque Bentayga, the mountain formation located on Gran Canaria in Spain's Canary Islands from which the company took the name for its new sport utility vehicle. The time-intensive installation is made of 32 layers of wood taken from six different species of tree. We don't know just what woods Bentley's artisans use to weave the wooden tapestry, but as it is, the Bentayga alone is available with an array of seven such options, including chestnut, eucalyptus, ash, madrona (a type of Ericaceae indigenous to our West Coast), two types of burr walnut, and a piano-lacquered walnut. If you're not into the whole wood thing, Bentley has also been known to offer trim in alternative materials like carbon fiber, aluminum, and even stone. It goes without saying, of course, that all of this comes at a price. We wouldn't be surprised to discover that said price could get you an entire second automobile. But cost is seldom an object for many Bentley customers who want their automobile to stand out from all the other Bentleys parked at the country club, racquet club, yacht club, or whatever other kind of club the rest of us probably haven't even heard of. Related Video: News Source: Bentley via YouTube Bentley Luxury Videos bentley bentayga Mulliner