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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

2017 Bentley Bentayga officially revealed

The Bentayga is not only Bentley's first production SUV, but the fastest and most powerful one in the business. It's been a long time coming, but it's finally here. The Bentayga is not only Bentley's first production SUV, but the fastest and most powerful one in the business. Set to make its grand debut at the fast-approaching Frankfurt Motor Show, the all-new Bentley Bentayga is the redesigned successor to the EXP 9 F concept that debuted to lukewarm reception back at the 2012 Geneva Motor Show. The design bears all of Bentley's hallmarks, albeit applied to a taller form that shouldn't be unfamiliar to Range Rover owners. It certainly looks better than the original concept, but we'll reserve final judgment until we see it in person next week. Up front we find four round LED headlamps, the outer set taking an outline not unlike those we saw on the EXP 10 Speed 6 concept. Bentley says that rear haunch panel represents the largest single-piece aluminum pressing in the industry – said another way, it allows the Bentayga to be 520 pounds lighter than a non-aluminum construction. Glass panels account for nearly 60 percent of the roof's surface, and a hands-free tailgate gives access not only to a large cargo bay, but a folding seat for enjoying the view wherever the ultra-luxe sport-ute takes you. The Bentayga will get you there in a hurry, too, thanks to a powerful W12 engine. It's got both direct and indirect injection, cylinder deactivation, and a stop/start system with coasting mode. The net result is an output quoted at 600 horsepower and 663 pound-feet of torque. Mated to an eight-speed automatic transmission and all-wheel drive, this engine will rocket the Bentayga to 60 miles per hour in four seconds flat and on to a top speed of 187 miles per hour. It's the fastest production SUV in the world. Bentley intends to launch a seven-seat version, a higher performance Speed model, and more efficient diesel and hybrid variants. The Bentayga also features a four-mode adjustable air suspension, electronic active roll control, and electric power-assisted variable steering. It's also got predictive, adaptive cruise control, traffic sign recognition, rear crossing traffic warning, hill descent control, around-view monitor, and available park assist, electronic night vision, and head-up display systems. The driver controls everything via a large dial in the center console, which also handles drive modes and traction management.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.