2009 Bentley Continental Gt Gt on 2040-cars

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Bentley SUV to cost over $220k, fix 'problem' of inexpensive competitors

There's no shock in finding out that a new Bentley is going to be expensive; it kind of goes with the territory. However, company boss Wolfgang Dürheimer is indicating that its upcoming SUV could create a whole new rung of pricing for luxury utility vehicles.
While speaking with Autocar at the Goodwood Festival of Speed, Dürheimer let slip that the company's forthcoming SUV would have a price of 130,000 pounds or more ($220,000 at current US exchange rates). Thankfully, the Bentley boss further clarified the reason for such a high cost of entry. He said that the elite players in the field like the Porsche Cayenne or Land Rover Range Rover have prices that hit the European equivalent of about $220,000 for top-trim, fully-optioned models. "We aim to solve this problem," said Dürheimer to Autocar. While it's exceedingly rare for converted foreign MSRPs to equal the actual expense in the US, it looks to be at the very top end of the class.
That is a stratospheric figure, but the Bentley SUV already has some big rumors to live up to. The company is reportedly aiming for a 200-mile-per-hour top speed and may possibly offer a plug-in hybrid powertrain, as well. It's being pretty flagrant in evaluating the new vehicle too by plastering a promotional URL on its test mules (see above). They show the model with the brand's trademark circular headlights up front, and interior photos indicate a digital instrument panel. If Dürheimer is serious about that price, the company better pack the car with every bell and whistle it can find to justify it.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Prototype Bentley Continental GT bears EXP10-style taillights

The latest Bentley Continental GT our spy photographer has caught happens to be in an unusual blue hue, breaking with the convention of black painted prototypes. It still features clever camouflage, including faux light covers. We already knew that the traditional quad lamps were hidden underneath, but it turns out that the true shape of the taillights were also obscured. Rather than an evolution of the current units, the new taillights seem to be slim, partial oval units similar to those on the EXP10 Speed 6 concept. We can finally see this shape since the lights are illuminated in two of the photos. Aside from the taillights, there are a couple other details that have been revealed. The car's retractable rear spoiler is seen in action. There also seem to be faux body panels covering the front and rear fenders. Upon very close inspection, you can see some odd lumpy portions in these areas that don't follow the lines of the car, and nearby are some faint seams. We can infer that the actual height of the front and rear fenders will be a bit lower and more understated than they appear in these photos. Previous spy photos have shown that there is a convertible version in the works that will likely be released around the same time as, or soon after, the coupe. The car will use the Panamera platform, and it will likely be offered with 8- and 12-cylinder engines, as it is now. Related Video: