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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

A faster Bentley Bentayga Speed is coming

With 600 horsepower on tap, the Bentley Bentayga already claims the mantle as the fastest, most powerful SUV on the market. The latest reports indicate that there's an even faster, more powerful version in the works. After speaking with Bentley CEO Wolfgang Durheimer at the Beijing Motor Show this week, Auto Express reports that a Bentayga Speed is on the way. "If you're asking whether there would be Speed versions of the Bentayga eventually," said Durheimer, "then yes, you might expect that." Details, as you might have expected, remain unconfirmed at this point. However the latest Continental GT Speed packs 633 horsepower from its 6.0-liter twin-turbo W12 – 66 horses more than the standard twelve-cylinder Continental GT. And the Mulsanne's 6.75-liter twin-turbo V8 produces 505 hp in standard trim and 530 in Speed spec for a difference of 25 hp. If the Bentayga Speed follows a similar formula, we can expect a solid 650 hp or so. That ought to help push the SUV past 60 in less than its current 4.0 seconds, and on past its stated 187-mph top speed. The Speed version isn't the only variant of the Bentayga said to be in the works. We're also anticipating a diesel version as well as a hybrid. We wouldn't be surprised to see a lighter V8 model, too, as we have on the Continental. And a fastback model in the mold of the BMW X6 and company is also reportedly under consideration. Beyond the Bentayga, Bentley is said to be closely evaluating what to develop next. The choice is between the EXP 10 Speed 6 sports coupe concept on the one hand, and a smaller crossover on the other. The answer could depend heavily on how the Bentayga performs in the Chinese market. Related Video:

Wolfgang D?rheimer retakes the reins at Bentley and Bugatti

Wolfgang Dürheimer is still in play, with Bentley Motors announcing that he will return to the Chairman and CEO slot of the English company and French division Bugatti on June 1, 2014. He'll probably remember those chairs from the last time he filled them, since he was promoted to both positions in 2010 and remained there until September 2012, when he was installed as the head of R&D at Audi. That job only lasted until June of 2013, his nine-month tenure reported to be full of corporate drama that lead to his dismissal from the position.
But as if on gardening leave, he's been in the low-profile position of General Representative of the Volkswagen Group responsible for motorsport. Once back at Bentley, he will take over as the company works on getting its SUV to market and expanding its range. Both of those briefs Dürheimer will know well, having proved his ability at Porsche in the first decade of the new millennium. And even though no longer at Audi, his hybrid days don't appear to be over, as Bentley recently announced that it will hybridize of 90 percent of its lineup.
Dürheimer will also take on a third position, joining a VW Group committee focused on the US and Chinese markets. His successor at Bentley and Bugatti, Wolfgang Schreiber, has been promoted to "a leading position within the Volkswagen Group." There's a brief press release below with the official words.