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Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.

Driving the 2020 Bentley Continental GT V8 'home' to Brooklands

BROOKLANDS, England – ‘Continental GTÂ’ embodies an idealized dream of carefree, trans-continental drives to the French Riviera or glamorous Swiss ski resorts. In reality and spirit, a long, long way from a gray January day in what is now a grocery store parking lot in a nondescript London suburb. But this place, or specifically the moss-covered concrete banking surrounding it, is as important to BentleyÂ’s identity as 1930s playboys racing express trains across France, amateur heroes triumphing at Le Mans or the image of luxurious sedans crunching the gravel driveways of stately English homes. In the modern age of Bentley, the racing history at Brooklands, and its expression through hardware supplied by its Volkswagen owners, is what underpins the brand. IÂ’ve got 1,000 miles at the wheel of the latest V8 Continental GT to find out if that Brooklands tradition has been carried forth; to see if this Bentley is still a Bentley. ItÂ’s an interesting moment to be driving a Continental GT, too. For all the British heritage this car embodies, it's dependent on the centralized resources and manufacturing muscle of parent Volkswagen. The same goes for the Group's other brands defined by tradition and local price: Lamborghini, Porsche and even Audi. Yet, IÂ’m enjoying this car just days before Britain formally quits the European Union. The implications are still to be fully understood but it puts Bentley in an especially perilous position, given it depends on overseas production and the free movement of parts from the continent to keep its factory running. Sure, Bentleys are meant to be expensive. But if that margin is suddenly consumed by tariffs on bodies from Volkswagen, engines from Porsche and gearboxes from ZF, the business case looks even shakier than it has been  in the recent past. Nobody knows how itÂ’ll shake out but one answer for VW would be to relocate the whole business to Germany rather than keep building them here. YouÂ’d still have cars branded as Bentleys if that happened. But would they still be Bentleys? We talk about intellectual property. Arguably here weÂ’re talking about emotional property. And the Englishness that makes the cars what they are.   Because more than anything, a Bentley is a feelgood car, even when your reality is grimy winter roads and a coating of salt on your fancy paint.

Bentley will now sell you a model Continental GT for over $9,000

Bentley just announced a 1:8 scale Continental GT model car that costs GBP6,995. That’s $9,123 for a toy. But really, is the cost all that bad? A 1:1 scale Bentley Continental GT V8 (you know, the real thing) has a base price of about $220,000. One-eighth of that is a whopping $27,500. Bentley is surely leaving some money on the table here. OK, sure, you could buy a couple of old Miatas for the same price as this model car. But thatÂ’s not the gift that the one percenters want to give to their children at Christmas. No, an exact replica of the Bentley Continental GT in the garage is a much more applicable gift in that situation. Bentley will reproduce your Bentley or make anything else you can imagine with these 1:8 scale models, too. Customers will need to commission their own car, just like theyÂ’re buying a full-size Bentley.  You choose the colors of the paint, exterior trim, seats, interior stitching, trim veneers, wheels, leather and a number of other materials going into the car. Every last option is matched to an option available on the actual car, so there will be zero differences between the model and full scale car. The Bentley Design Studio oversees the creation of every car to ensure complete accuracy. Over 1,000 pieces are put together by hand to build it. Bentley says each car takes about 300 hours to complete. (Rolls-Royce offers a similar model of the Cullinan that takes 450 hours to build.) Each Bentley will sit on a “majestic varnished plinth.” The car itself measures 30.7 inches in length, 15.7 inches in width and 9.6 inches in height. Smaller, pre-made models are available for far less cash, too. You can pick up a 1:43 model for $110 and a 1:64 model goes for just $15. If uh, you want the $9,123 model, the link to place an order is right here. Bentley recommends using the actual Continental GT configurator to personalize the model. Regardless of price, that is extremely cool. Related Video: