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Bentley names new CEO for the Americas

Bentley has announced a shift in its upper ranks that will see Michael Winkler take the reins as head of its operations in the Americas. A longtime sales executive and regional manager, Winkler has worked for Porsche in locations around the world, and comes to Bentley from his previous position as director of Australian operations for Jaguar Land Rover. In his new capacity as president and CEO of Bentley Motors Inc. – the office responsible for handling the brand's operations across the Americas – Winkler will report to Kevin Rose, the Bentley board member for sales and marketing. Winkler succeeds Christophe Georges, who moves back to the head office as director of product and marketing. The British automaker has 53 dealerships across the Americas, accounting for 29 percent of its global sales last year. Its American operations are based at 2200 Ferdinand Porsche Drive in Herndon, VA. MICHAEL WINKLER NEW PRESIDENT AND CEO OF BENTLEY MOTORS INC. (Crewe/Herndon 26th January 2015) Bentley Motors today announced that Michael Winkler will become President and Chief Executive Officer of Bentley Motors Inc., the regional office for Bentley Motors in the Americas, with effect from 1st April 2015. He succeeds Christophe Georges, who was recently appointed Director of Product and Marketing for Bentley's global organisation. Winkler will report directly to Kevin Rose, Bentley's Member of the Board for Sales, Marketing and Aftersales. Rose commented: "The Americas region plays a key part in Bentley's global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further." Winkler has more than 30 years of experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joins Bentley from Jaguar Land Rover, where he held the position of Managing Director of the company's Australian division. The Americas remained Bentley's number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

2016 Bentley Continental GT keeps it fresh for another dozen years [w/video]

The reveal of the EXP 10 Speed 6 concept is without a doubt the bigger news – maybe the most exciting thing the British automaker has shown in years – but it's not the only piece of new metal on display at the Bentley stand in Geneva this year. Alongside the sports car concept, Bentley is showcasing revised versions of just about its entire bread-and-butter lineup, including the Continental GT, Continental GTC and Flying Spur. The latter sedan may have only received some new trim inside and out (along with a subtly massaged engine), but the two-door models benefit from a raft of enhancements. Most notable is the side vent that now features a metallic B emblem, but the updated sheetmetal also includes a more pronounced character line along the flank, revised front-end styling, a reprofiled trunk lid and more. There are new wheels of course, and the more performance-oriented versions get a new rear diffuser. The inside hasn't been left alone either, and the W12 engine packs a bit more power and a cylinder deactivation system. Hardly groundbreaking stuff, but vital revisions, we're sure, to keep the Continental fresh after a dozen years on the market. Featured Gallery 2016 Bentley Continental GT Speed: Geneva 2015 View 14 Photos Related Gallery 2016 Bentley Continental family View 29 Photos Related Gallery 2015 Geneva Motor Show Videos View 25 Photos Image Credit: Live photos copyright 2015 Steven J. Ewing / AOL Geneva Motor Show Bentley Luxury Videos 2015 Geneva Motor Show bentley flying spur