2007 Bentley Continental Gtc Convertible 2-door 6.0l on 2040-cars

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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Take a closer look at the Bentley Bacalar with Top Gear

We haven't returned to the Golden Age of coachbuilding yet — meaning the the century-old, Roaring Twenties process of purchasing a rolling chassis from a manufacturer and delivering it to a design house for one-of-a-kind bodywork. Assuming such artistic reversion is even possible, the emphasis is on the word "yet." Aston Martin announced the formal split of its Q division into three disciplines, Commission for low-volume and one-offs, Collection for precious tweaks to production vehicles, and Accessories for individual pieces. Bentley has made a similar tripartite distinction, and takes us closer to coachbuilding history with creation of the Mulliner Bacalar. In doing so, Bentley adds another super-low-volume, super-dearly-priced piece of hardware to the ranks of such emerging from Europe. Top Gear's Jack Rix stopped by to have a seat in the $1.96-million roadster named after a lake in Mexico and inspired by last year's EXP 100 GT concept.    It looks just as good in the studio as it does in photos. The Yellow Flame that incorporates ash from burned rice husks as an environmentally friendlier means to a metallic effect looks more matte to us, but we have no complaints. A lot of thought and work clearly went into the 22-inch, diamond-cut wheels and their "ninja star" center caps. The infinite detailing inside mixes different finishes for the same materials, including two looks for what Rix dubs "bog wood," and extends to the knurled ends on the steering column stalks. And our opinion is that every Continental needs that ramped console, and at least the option of the sinuous center tunnel lines that create individual storage areas behind the seats for two Schedoni bags. Schedoni, by the way, has made the custom-fitted luggage for Ferrari cars since 1977, and also supplies Lamborghini, Maserati, Pagani, and Rolls-Royce. One of the most exquisite points about the Bacalar might be a detail Rix doesn't get into, since the detail concerns the continuation series of the 1929 4.5-litre Blower Bentleys that Mulliner is producing for another 12 clients for the same $1.96M price. As Autocar explains, Bentley Boy Tim Birkin's heel created a depression in the floorboard of Blower #2 that he raced at Le Mans. The continuation cars can be such precise copies that Mulliner will ask Blower buyers if they want that same heel depression and other scuff marks in their floorboards.

Bentley Bentayga flops around on the 'Ring

Bentley CEO Wolfgang Durheimer said the coming W12 Bentayga SUV will be the fastest SUV on the market, drawing a response from Porsche R&D chief Wolfgang Hatz that the next-generation Porsche Cayenne will outdo the Bentley on the road, and with a smaller V8 engine. We're going to assume that post and riposte is over top-speed honors, because judging by video of a prototype Bentayga lapping the Nurburgring, it won't be a Continental GT with a lift kit and it won't even be a current Cayenne GTS. In this video the Bentayga looks built for luxury, not cornering speed, as the body rolls over to the outside and the nannies shift the nose back into line when the driver pushes it through curbs. Or it could be that like the Mercedes-Benz G-Class, the Bentayga comes with some intense off-road chops that preclude tight-ship turning. And admittedly, we have no idea how this prototype is set up, but Porsche will probably take it as more reason to be smug anyway. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.