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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley putting Mulsanne-based Azure, Brooklands back on the table [w/poll]

Big plans are afoot at Bentley. The quintessentially British automaker has just about signed off on the final version of its new SUV, and will surely roll out more versions of the Continental in the coming years, but that's not all. It's said to be considering a new sports coupe smaller than the Continental GT, but the latest reports coming in from the UK suggest that it also has plans for the Mulsanne's platform.
Currently, the Mulsanne is only available in one configuration, but Bentley is widely expected to be bringing a new, more powerful Mulsanne Speed to the Paris Motor Show this fall with around 550 horsepower. That's not all, however, as word comes in that the Flying B marque is planning to re-introduce both the Azure and the Brooklands as competitors to the Rolls-Royce Phantom DHC and Phantom Coupe, respectively.
For those who don't remember, the Azure and Brooklands were a pair of two-doors based on the Arnage that preceded the Mulsanne at the top of Bentley's range. The Azure was a convertible and the Brooklands a fixed-roof coupe, both of them larger than the Continental GT and powered by the company's evergreen (yet decidedly un-green) 6.75-liter V8.

Watch Bentley hood ornament emerge to tease next Flying Spur

Thanks to Bentley's premium customization branch, Mulliner, the current Flying Spur can be equipped with nearly any feature a customer wants. But there is one feature its bigger brother, the Mulsanne, has that it doesn't: a proper hood ornament. That's about to change, however, as a teaser video and image shows the next Flying Spur will have a retractable flying B at its nose. Bentley released two teasers for the upcoming model reveal, one a sketched silhouette of the car, the other a video of an ornament emerging from the hood. The ornament will be a departure from the outgoing model, which has the flat Bentley badge on its nose. Surely Rolls-Royce fanatics will have some fun with this, but we're here for it. The more hood ornaments the better. Teaser sketches never reveal much, but there are a couple small things we might be able to pull from the dark figure. It appears the front fascia could be more blunt and vertical than the outgoing model. The overall stance of the car could be going for a longer, lower and sleeker profile. The rear also appears to be more shapely, with slightly more pronounced lips and edges. But again, these are guesses at this point, as sketches can be misleading. We expect additional teasers will give us more information in the near future. Look for the all-new Flying Spur to debut later this year. News Source: Bentley Design/Style Bentley Luxury Sedan bentley flying spur