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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Autoblog Podcast #343

George Kennedy from Boldride.com, BMW i3, NACTOY long list, Bentley SUV
Episode #343 of the Autoblog podcast is here, and this week, Dan Roth and Steven Ewing are joined by George Kennedy, Autoblog alum and Editor-in-Chief of Boldride.com. Topics include the unveiling of the BMW i3, the 2014 North American Car and Truck of the Year long list, and the green-lighted Bentley SUV. As always, we start with what's in the garage, but then answer some of your questions before diving into the week's news. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #343:

Number 1 Edition Bentley convertible has ties to 1929 racer

Bentley has created a limited-edition Continental GT Convertible to further commemorate its centenary. The Number 1 Edition by Mulliner is done in the style of the 1929 Bentley Blower Number 1, a legendary racing car from the days when the company was just a decade old. The original 4 1/2 -liter car set an average speed record of 137 mph at Brooklands in 1932. The Number 1 Edition is car three out of three centenary editions, the earlier models being the Mulsanne W.O. Edition and the Continental GT Number 1 Edition. As well as featuring other special touches only seen on the 100 units built, each Number 1 Edition also has a direct memento from the original 1929 car: a display piece built into the dashboard, housing a small wheel spinner that has been cast from an original piston of the Number 1, sacrificed during restoration work. The dashboard trim is done in "Engine Spin"-style turned aluminum; the engine is the 6.0-liter W12. Bentley offers the Number 1 Edition cars in either Dragon Red II or Beluga exterior paint, and the interior can be specified in either Cricket Ball or Beluga color. The cars have Bentley's Black Line specification combined with a Carbon Body Kit, and the Centenary Specification pack that comes with special badging and illumination. The front grille with its large painted-on number is specific to the Number 1, the fenders have 18 carat gold badging, and the 22-inch wheels can be had in either a Cricket Ball or Gloss Black finish.